Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 92

Price Market Segmentation SEO Market Research 92

SmartBrief - Marketing

MARCH 17, 2024

Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges. 2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season.

Influencer Marketing 107

Influencer Marketing Health Transform Marketing 107

Hubspot Marketing

NOVEMBER 19, 2020

When expanding your market, you face the potential need for net new or revised buyer personas, which are semi-fictional representations of your ideal customer based on market research and real data about your existing customers. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketing 140

Marketing Marketers Marketing Plan User-Generated 140

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. To put it simply, a GTM strategy serves as your roadmap for introducing a new service or product to the marketplace. Entering a new market with an existing product.

Marketing Strategy 73

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 73

Rock Content

NOVEMBER 24, 2020

This, of course, represents a phenomenal opportunity to explore new markets and strengthen brand image. Efficient planning is central to any strategy’s success. How can you create a Global Content Marketing strategy in your company? Source: O’relly. The first step could not be different.

Marketing Strategy 127

Marketing Strategy Content Marketing Marketing Marketers 127

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. Content Marketing Jay Baer Jay has been an eminent advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations, Oracle, Cisco, and more.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93