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6 ways to use generative AI for your marketing

Martech

Consider the various market research reports (like the CMO Survey) we use and cite. With the assistance of generative AI, you can extract charts and other data more easily for use in your research and reporting. Dig deeper: AI in marketing: How to balance automation and the human touch 5.

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Only 25% of marketers report having all the data needed for personalization

Martech

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts. The data on data isn’t all bad.

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Mastering B2B Data Analysis: A Definitive Guide for 2024

Rock Content

That data is then analyzed to provide valuable insights into customer behavior, emerging market trends, and current buying behaviors. They don’t just want content and brand interactions that meet these standards.

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Crossing the line on creepy: Tuesday’s Daily Brief

Martech

Good morning, Marketers, and are you being creepy? Over the last few days, I’ve had one of those personalized marketing experiences which, if it doesn’t cross the line, gets pretty close. As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before.

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3 social media trends impacting marketing in 2022

Martech

New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies. Things are changing fast — things are incredibly complex,” said Mike Baglietto, the global head of market insights at market research company NetBase Quid, in a recent webinar.

Marketing 101
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Data-Driven Decision Making (Research & Expert Tips)

Hubspot Marketing

Gather relevant data from sources like internal databases, surveys, customer feedback, market research, or external sources. In this section, we’ll go over how marketers, sales professionals, and service professionals can leverage data to their advantage. For Marketers Source 1. Collect and prepare data.

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Don’t say “It’s usually better”

Ariyh

Now let’s get on to today’s scientific study, published in the AMA’s Journal of Marketing Research … 📝 Intro Imagine you are a real estate agent showing a house to a potential buyer. Journal of Marketing Research (June 2022). 🏫 Researchers Xilin Li.