Remove Market Segmentation Remove Shoppers Remove Whitepaper
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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Some of the most effective email marketing triggers include: Abandoned Cart Emails : Bring back customers who almost made a purchase but left something in their cart. Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. How does segmentation improve trigger-based email marketing?

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What is a personalization engine? A complete guide

Welcome Software

A personalization engine should be comprised of components that encompass the entire lifecycle of the customer journey; from market segmentation to customer engagement to customer retention. For a deep dive into specific market segmentation data, check out our complete guide to market segmentation.

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Personalization: The difference between intents and personas

Welcome Software

Early-stage interest Signals: Whitepaper downloads, event page visits, blog post reads Action: Offer related content to nurture their curiosity Example: A visitor reads three blog posts about experimentation. For example, recommend advanced content to a user who's visited your blog multiple times and downloaded a whitepaper.