Hubspot Marketing

JUNE 30, 2025

Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Management 105

Management Inbound Marketing Marketing Marketers 105

Lynton Web

NOVEMBER 26, 2024

Achievable : Set ambitious but realistic targets based on historical performance, available resources, and market conditions. Consider factors like seasonal variations and market trends when determining what's achievable. Relevant : Ensure each goal directly supports your broader business objectives.

Transform 52

Transform Customer Acquisition Marketing Marketers 52

Lusha

NOVEMBER 18, 2024

Marketing Automation Platforms : Tools like Marketo or Pardot automate marketing tasks such as email campaigns, lead nurturing, and social media engagement, freeing marketers to focus on strategy and creativity. Automation can play a big role in streamlining your RevOps processes.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

OCTOBER 14, 2021

Naturally, identifying the next best action works best when you’re in a position to execute on the insights you’ve derived, and many vendors offer orchestration functionality, often through integrations with content management systems, marketing automation platforms, demand-side platforms, etc.

Customer Journey 117

Customer Journey Analytics Customer Marketing 117

Sprout Social

JUNE 28, 2023

Many marketing teams rely on automation strategies to save their employees valuable time, improve workflows and enhance customer experience. Automation also breaks down silos and smooths out collaboration within your team, and beyond. Sprout also enables smooth cross-team collaboration.

Marketing 132

Marketing Marketers CRM Customer Journey 132

Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Martech

MAY 10, 2023

Marketing automation platforms (MAPs). Tools like Salesforce and Acoustic help teams automate marketing and sales processes like lead nurturing, email marketing, lead scoring, landing page creation, and more.

Marketing 112

Marketing Marketers Traditional Marketing Communications 112

Use Insider

FEBRUARY 29, 2024

Gain data-driven insights Generative AI provides valuable insights into customer preferences, behaviors, and market trends through advanced analytics and predictive modeling. How can you use generative AI in marketing automation platforms?

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketing 52

Litmus

JUNE 1, 2021

Instead, businesses need to invest in a fully agile marketing mix incorporating “difference-making” automation technology and insight-driven communication channels. It’s why Forrester predicts marketing automation platforms will grow 3%, despite an overall decline in marketing technology.

Marketing Mix 69

Marketing Mix Direct Mail CMO Marketing Automation Platform 69

Tiecas

MARCH 21, 2024

Develop KPIs that demonstrate marketing’s direct impact on revenue and customer acquisition cost. Implement Closed-Loop Reporting: Robust marketing automation platforms can track leads from source to closed sale, giving you a much clearer ROI picture. Generic marketing blasts just won’t cut it anymore.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Rock Content

APRIL 27, 2020

According to Salesforce , 67% of marketing leaders state that they use a Marketing Automation platform. To answer this question, we show you some activities that your company can improve by implementing automation. We’ve separated the major Marketing Trends of 2020. billion by 2023. Check it out!

CRM 82

CRM Customer Acquisition User-Generated Marketing 82

Lusha

JULY 21, 2024

Tools to Empower Your Funnel In today’s digital age, a plethora of tools are available to streamline your B2B marketing efforts and maximize the effectiveness of your funnel. Let’s explore some key categories: Marketing Automation Platforms Marketing automation platforms are like the command centers for your funnel.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

NOVEMBER 11, 2024

Diversify Your Products or Services Finding New Product or Service Opportunities Adding new products or services can help you reach new markets, appeal to more customers, and reduce reliance on a single offering. This helps you tailor your marketing. Forecast sales: Estimate future sales based on past sales and market trends.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Adobe Experience Cloud Blog

JUNE 5, 2013

In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134