Neil Patel

JULY 20, 2025

If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services. However, there are a number of key use cases that AI can help with.

User-Generated

Lynton Web

MAY 8, 2025

The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success.

Marketing Strategy

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management

Vertical Response

NOVEMBER 10, 2024

Many email marketers prefer a weekly schedule, impacting overall engagement rates. Over-emailing Pitfalls Over-emailing is a major concern for email marketers because it can lead to negative perceptions and disengagement from subscribers. Automation tools can tailor email frequency based on customer lifecycle and preferences.

B2C

Martech

AUGUST 29, 2024

Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns. It’s now available to Jun Group’s customers and works with major social platforms. Vue Industries’ Cognitive Content is an AI-powered marketing tool designed to streamline and enhance various aspects of marketing strategy and execution.

Marketing Automation Platform

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Oddly, only half saw the technology helping to create customer-facing content, which seems to be the most popular use by marketers. registration required).

Marketing Automation Platform

Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations.

Customer Acquisition

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about.

eCommerce

Martech

APRIL 21, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What, exactly, is a “full-stack marketer? Email: Business email address Sign me up! Processing.

Key Performance Indicator

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Image source What is Marketing Automation?

CRM

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Of course, we cant forget about the AI in the room.

B2C

Use Insider

OCTOBER 25, 2024

Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. These platforms have been around for decades as standalone solutions.

Customer Journey

Hubspot Marketing

AUGUST 7, 2025

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing team of one, I’ve experienced the fallout firsthand.

Marketers

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Marketo Engage for marketing automation. For a deeper dive into how Insider works, visit our website or try the platform yourself.

Customer Journey

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing

Customers.ai

NOVEMBER 25, 2024

Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce. Or maybe it’s about integrating seamlessly with your existing marketing stack.

eCommerce

Lusha

AUGUST 10, 2025

Advanced AI systems now analyze vast datasets to rank leads by conversion probability, uncover hidden patterns in CRM data, and adapt strategies in real-time based on changing customer dynamics. These platforms help identify prospects based on specific criteria and facilitate personalized outreach through social channels.

CRM

Martech

JULY 2, 2025

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. In the automation era, we might also be guilty of over-surveying, which leads to even more data — a problem of volume and velocity.

Customer

Lusha

NOVEMBER 18, 2024

It’s about: Breaking down barriers between teams Encouraging teamwork Using data-driven insights to grow revenue in a steady and predictable way Understanding Revenue Operations (RevOps) RevOps is a plan that unites the main parts of a business that bring in money: sales, marketing, and customer success.

CRM

Lusha

AUGUST 10, 2025

Advanced AI systems now analyze vast datasets to rank leads by conversion probability, uncover hidden patterns in CRM data, and adapt strategies in real-time based on changing customer dynamics. These platforms help identify prospects based on specific criteria and facilitate personalized outreach through social channels.

CRM

Bannerflow

APRIL 15, 2025

Todays marketing campaigns get harder by the minute. And with more communication channels for your customers than ever before, one might expect marketing campaigns to reach their targets easier. To add fuel to the fire, marketers have a cookieless future ahead of them to plan for. But the future isnt all bleak.

Copywriting

Use Insider

JANUARY 9, 2025

Braze and Adobe Experience Cloud tools are often compared for use cases like omnichannel marketing, customer targeting , personalization, and journey orchestration. In this guide, well explore Braze and Adobes offerings in detail, with a focus on their tools for marketing teams.

Customer Journey

Campaign Monitor

MAY 30, 2025

(TL;DR) SendGrid alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Visual marketers & agencies Intuitive drag-and-drop editor with exceptional templates, automated journeys Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Spiralytics

MARCH 19, 2025

As the backbone of the Data Privacy Act Philippines, the law balances individual privacy rights and business needs by ensuring that companies can use data for legitimate purposessuch as marketing and customer engagementwhile enforcing strict compliance measures to prevent misuse, unauthorized access, or breaches. Absolutelymore than ever.

Law

Use Insider

JANUARY 20, 2025

Businesses of all sizes use SMS as a marketing channel. As a result, they require vastly different functionalities from their messaging platform beyond standard bulk SMS and simple personalizations that are enough for most small businesses. Learn more: Everything you need to know about predictive marketing.

Customer Journey

Campaign Monitor

MAY 30, 2025

According to reviews online, Constant Contact users often struggle with its complex interface and limited automation features. We’ve tested 16 alternatives that offer better value, more intuitive designs, and powerful automation capabilities to help your email marketing truly shine. Let’s go. (TL;DR)

CRM

Campaign Monitor

MAY 30, 2025

(TL;DR) ActiveCampaign alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold User-friendly email marketing with visual impact Intuitive drag-and-drop editor with superior design capabilities, transactional emails free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Use Insider

JANUARY 23, 2025

SMS automation can help you generate more revenue, improve customer satisfaction, and maximize your marketing budget. Setting up automated messages that are effective in achieving these goals requires: Choosing the right SMS marketing platform that fits your business needs.

Price

Use Insider

JANUARY 3, 2025

Theyre strong in areas like mobile marketing with support for channels like SMS, WhatsApp, email, in-app messaging, and others. They also offer similar tools for building automated flows and omnichannel campaigns. Despite these similarities, each platform has its unique benefits and limitations.

Customer Journey

Use Insider

AUGUST 5, 2025

If you’ve invested in marketing automation but still feel like you’re running in place, you’re not alone. Many marketing teams found their automation tools promising efficiency and outcomes, but end up delivering complexity, guesswork, and underwhelming results. Marketing automation lives and dies by your data.

Customer Journey

Duct Tape Marketing

OCTOBER 23, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Steve Oriola In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!

CRM

Orbit Media Studios

FEBRUARY 10, 2025

By Mackenzie Pelletier When marketers and stakeholders approach a web design agency about refreshing their website, they often have a long wishlist of features like accessibility, SEO strategy, multilingual capabilities, fast page speed, personalization, and more. What features do you actually need for your site?

SEO

Campaign Monitor

MAY 30, 2025

After analyzing hundreds of online user reviews and testing various alternatives, we’ve found platforms that offer better deliverability, more intuitive automation, and stronger customer support. Ready to discover which email marketing solution might be a better fit for your needs? Let’s go. (TL;DR)

Price

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Klaviyos main downside compared to Salesforce is its limited channel support (only email, SMS, and mobile push) and fewer tools for marketing, service, and sales teams.

CRM

Use Insider

MARCH 7, 2025

Other advanced functionalities for personalization and omnichannel marketing automation. In this guide, well explore the 9 best OneSignal alternatives and competitors , including: Insider Braze Iterable WebEngage MoEngage Airship CleverTap iZooto PushEngage The first seven options are versatile omnichannel platforms.

eCommerce

DirectMail2.0

MAY 28, 2025

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Segment and Set Rules.

Customer