Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Select your video types.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Hubspot Marketing

JUNE 28, 2022

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field.

Video Marketing 114

Video Marketing Marketing Marketers Promotion 114

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Benefits of Video Marketing 6.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Hubspot Marketing

JUNE 22, 2022

Video marketers report that it offers the highest ROI of any media format , but those who use it still face challenges with the strategy. The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post.

Video Marketing 126

Video Marketing Marketing Marketers Promotion 126

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends.

Video Marketing 138

Video Marketing Marketing Marketers Promotion 138

Marketing Insider Group

APRIL 4, 2018

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with.

Video Marketing 111

Video Marketing Marketing Strategy Marketing Marketers 111

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. That said, creating video content can be an expensive affair. Creating Video Marketing Content on a Budget.

Video Marketing 82

Video Marketing User-Generated Marketing Marketers 82

Zumvu

APRIL 7, 2022

To create a successful video marketing strategy, you need to create many videos. This is easy to figure out.

Video Marketing 52

Video Marketing Marketing Strategy Marketing Marketers 52

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. Video killed the radio star,” and the yellow pages, newspaper classified ads, Craigslist, text-only blogs, etc. It’s just that simple to begin a video marketing strategy. Now press record. it’s your story!

Video Marketing 78

Video Marketing Marketing Plan Marketing Marketers 78

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out.

B2C 105

B2C Video Marketing Market Trends Thought Leadership 105

Kuno Creative

JULY 12, 2022

Before the days of video marketing, there was a time when the word ‘video’ was mostly associated with home movies, VCRs or had to have the word ‘music’ in front of it to matter. Gen Xers remember when MTV actually played music videos.

Video Marketing 92

Video Marketing Branding Marketing Marketers 92

Kuno Creative

APRIL 7, 2022

If your company wants to start doing video marketing, but you don’t think you have the budget to back up these plans, you’ll be pleasantly surprised. With some outside-of-the-box ideas, you can create cost-effective videos that drive results without breaking the bank on equipment and other expenses.

Video Marketing 87

Video Marketing Marketing Plan Marketing Marketers 87

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Most Used Video Marketing Tactics.

Video Marketing 109

Video Marketing Branding User-Generated Marketing 109

Kuno Creative

MARCH 10, 2022

Lots of companies like to look at the latest video marketing trends to freshen an upcoming campaign. It’s an easy way to find a different approach to your marketing strategies. Creating video content should be fun and there’s no harm in making ‘latching onto a new trend’ a part of your video marketing strategy.

Market Trends 64

Market Trends Video Marketing Fashion Marketing 64

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 88

Video Marketing Marketing Marketers Retail 88

OnPassive Marketing

OCTOBER 18, 2022

But what does this mean for video marketing? Read on to find out how video marketing will be affected by VR in 2022. How will VR affect the way businesses create and distribute video content? This limits the reach of VR videos and makes it difficult to justify the investment for many businesses.

Video Marketing 82

Video Marketing Marketing Marketers New Technology 82

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. What Is The Psychology of Videos In Marketing?

Marketing Strategy 88

Marketing Strategy Gen Z Marketing Marketers 88

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy.

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Marketing Insider Group

AUGUST 22, 2016

billion views to date and is a viral video sensation. The post Getting Your Video Marketing Strategy Right appeared first on Marketing Insider Group. It has more than 2.5 But, what makes it so popular? Is it the cheesy K-Pop that we have now come to love? Is it the colorful […].

Video Marketing 65

Video Marketing Marketing Strategy Marketing Marketers 65

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Kuno Creative

AUGUST 18, 2022

Data makes the world go ‘round, especially in sports and video marketing. If you’re unsure how to develop video marketing solutions for your company, become a stat-checker first. Stats don’t lie. Here’s why.

Video Marketing 68

Video Marketing Marketing Marketers Digital Marketing 68

Kuno Creative

APRIL 25, 2024

According to a study, our ability to pay attention has drastically diminished over the years, placing even more pressure on marketers to grab and sustain prospective customers’ attention long enough to make an impression and maybe even get them to take action. This is why video marketing is so powerful. Still with me?

Video Marketing 59

Video Marketing Marketing Marketers Marketing Strategy 59

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Moz

JULY 24, 2019

So it’s no surprise that marketing experts have been encouraging brands to use more video for years now. Despite all this hype, many small to medium brands still use very few videos in their marketing, if they use any at all. Most small marketing teams don’t have people experienced with creating or starring in videos.

Video Marketing 56

Video Marketing Marketing Strategy Marketing Marketers 56

OnPassive Marketing

JUNE 10, 2022

Audio marketing has been on the rise in recent years, and many companies now realize the importance of audio content marketing. Well, one way is by using audio content marketing and audio-visual marketing. What Is Audio Marketing? Here are some tips for creating an audio marketing strategy for your business.

Marketing Strategy 70

Marketing Strategy Entertainment Marketing Marketers 70

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Successful Twitter marketing is powerful. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. What Makes Twitter Different.

Marketing Strategy 108

Marketing Strategy Marketing Marketers User-Generated 108

Adobe Experience Cloud Blog

MAY 14, 2015

Significantly, one short video ignited conversations and buzz that lasted a lot longer than one-and-a-half minutes. It’s precisely this very human element that makes GoPro videos a hit with audiences…and thus very excellent marketing tools. Videos end with the GoPro logo and a call-to-action to subscribe. Be a hero”.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Rock Content

NOVEMBER 12, 2020

You already know that videos are a very relevant part of a Digital Marketing strategy, right? Studies show that 72% of consumers prefer to watch a video to learn about a service or product instead of reading a text. For the coming years, it is expected that 80% of all online traffic will focus on videos.

Digital Marketing 59

Digital Marketing Marketing Strategy User-Generated Marketing 59

Marketing Insider Group

AUGUST 7, 2018

Most marketing professionals will tell you that video content marketing is rapidly rising and Cisco has predicted that video will comprise more than 80% of global Internet traffic by the year 2020. The post 6 Best Video Marketing Practices For 2018 appeared first on Marketing Insider Group.

Video Marketing 64

Video Marketing Marketing Marketers Content Marketing 64

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? How do interactive videos look like?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72