Hubspot Marketing

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Image Source.

User-Generated 142

User-Generated Marketing Marketers SEO 142

Lynton Web

MAY 3, 2023

When it comes to building strong SEO to attract users to your site, the rules for best practices change frequently. That’s because SEO consistently adapts to reflect modern search habits, as well as Google’s algorithm updates. SEO is a method to ensure your website and its content appear on search engine results pages (SERPs).

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Hubspot Marketing

NOVEMBER 15, 2023

According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. You’ll also want to determine how you’ll measure your success and key performance indicators (KPIs).

Transform 80

Transform Key Performance Indicator Analytics User-Generated 80

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing? What is top of funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Hubspot Marketing

JANUARY 3, 2024

It's easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. And if you read several articles from me — whether on my blog or a guest post — you’ll find several places where I may repeat my explanations of my approach. Why is duplicate content a problem? But it should be.

COS 95

COS SEO Health Copywriting 95

Hubspot Marketing

NOVEMBER 30, 2022

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Lynton Web

NOVEMBER 29, 2022

Any good inbound marketing strategy has several aspects that can never be ignored: content creation, email campaigns, case studies. Another must-have is search engine optimization (SEO). While campaigns and content creation stay relatively the same, SEO is an ever-evolving beast that requires more maintenance to be effective.

SEO 98

SEO Inbound Marketing User-Generated CRM 98

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Content Marketing 126

Content Marketing Customer Journey Marketing Marketers 126

Hubspot Marketing

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable.

Gen Z 144

Gen Z Millennials Inbound Marketing Entertainment 144

Hubspot Marketing

FEBRUARY 24, 2023

List three things you’ve done this year that pertain to search engine optimization (SEO). When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. There’s another set of tactics that fall under the SEO umbrella. Why is technical SEO important? If so, you’re not alone.

SEO 126

SEO User-Generated Place Product 126

Hubspot Marketing

APRIL 28, 2020

Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. They're organized, well-versed in fostering a brand voice, and often know their way around a blog post. Below, you'll find everything you need to know about content managers, from what they do to how to become one.

Management 133

Management Copywriting Communications SEO 133

SMA Marketing

APRIL 11, 2022

The web offers thousands of tools for digital marketers. Each year, we put together a list of some of our favorite digital marketing tools for you and your team to put to the test. Keep reading to review the best digital marketing tools for 2022. 10 Digital Marketing Tools for 2022. Google Analytics.

Digital Marketing 52

Digital Marketing Inbound Marketing Analytics SEO 52

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. But it’s also overwhelming. Google Docs.

Content Marketing 108

Content Marketing Analytics Marketing Marketers 108

Hubspot Marketing

MAY 7, 2020

trillion in value will be unlocked by AI in marketing and sales alone. As a good marketer, you should be skeptical about high-priced emerging technologies. After all, we hear a lot of hype about AI from all sorts of blogs, news outlets, and vendors. How to Implement AI on a Budget. This makes sense.

COS 118

COS CRM Price Analytics 118

Rock Content

JULY 13, 2020

The CMS is not only the most popular, but it’s the number one solution for enterprises looking for ease of use, scalability, flexibility, security, and excellent performance. It provides the complete server infrastructure to run a website built on the CMS with maximum performance and security levels.

SEO 83

SEO Management Price Branding 83

Rock Content

NOVEMBER 25, 2020

Marketing performance software are tools used to take your Digital Marketing efforts to the next level. Whether they are used for tracking performance or making sure your marketing campaigns reach as many people as possible, these tools are part of a successful Digital Marketing strategy.

CRM 59

CRM Marketing Marketers Analytics 59

Rock Content

MARCH 17, 2023

Each one has its own unique set of industry and market skills that a freelancer will need to be successful. Whether you want to be a blogger, copywriter, content writer, or SEO Google expert, you will need certain skills to further your freelance career. That said, knowledge of how to manage money is a must.

Finance 98

Finance Copywriting Digital Marketing SEO 98

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Conversion rate optimization (CRO) is crucial for marketing success. What is CRO?

Transform 52

Transform Analytics Copywriting Marketing 52

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. In this post, I’m going to outline 21 digital marketing tools you need when starting a business.

Digital Marketing 144

Digital Marketing Social Media Marketing Marketing Marketers 144

Rock Content

NOVEMBER 12, 2020

Plugins help to solve this because they increase non-native functionalities. You are able to fetch content from your other websites, third-party blogs, and platforms to store them in your CMS (Content Management System) database. With shortcode-friendly resources, you can choose how to display the feeds on your site.

User-Generated 72

User-Generated SEO Price Management 72

Rock Content

NOVEMBER 16, 2020

Selling products online is a viable means to earn revenue in several different markets. Among these platforms is one that is most commonly associated with blog publishing: WordPress! How to get started with WordPress? Yes, you can create a WordPress ecommerce website! And, yes, one of these features is an online store.

eCommerce 95

eCommerce SEO Product Management 95

Rock Content

OCTOBER 10, 2020

How to apply a theme on your company’s website? How to choose the best theme for your company? A WordPress theme is a collection of templates and stylesheets that gives a website its visual aspect and features that optimize its performance. And now let’s take a look below at a blog that uses this theme in a personalized way.

eBook 83

eBook User-Generated Digital Marketing Advertising 83

Hubspot Marketing

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. This guide will help you grasp pay-per-click marketing in its entirety.

Advertising 105

Advertising Advertisers Inbound Marketing User-Generated 105

Hubspot Marketing

SEPTEMBER 28, 2018

If you spend time optimizing your blog or website's content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you: Today, Google's search engine results pages (SERPs) deliver just as many image results as they do text-based results. How do you get in on this traffic source?

SEO 144

SEO Shipping User-Generated Education 144

Hubspot Marketing

APRIL 8, 2019

How did people ever conquer this thing?!?! GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools.

Analytics 144

Analytics User-Generated eCommerce Millennials 144

Marketing Insider Group

JUNE 23, 2020

Just like digital marketing, web design has its own trends to follow if you want to stay current. Right now, since your customers likely can’t meet with you in person, your web strategy, which includes your website and your online marketing presence, is more important than ever. Trends affecting how people use the internet as a whole.

Copywriting 144

Copywriting eBook SEO New Technology 144

Hubspot Marketing

MAY 13, 2019

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. How do all your marketing activities connect? Let’s find out.

CRM 141

CRM Customer Journey Marketing Marketers 141

Buffer Marketing

SEPTEMBER 25, 2023

Diving into the world of AI was initially out of sheer curiosity, but in the past year, it has transformed how I work. AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production.

Transform 113

Transform User-Generated Social Media Marketing Analytics 113

Hubspot Marketing

AUGUST 7, 2018

That marketing strategy guide. The video tutorial on how to create Victoria Secret-level hair volume content. News stories, Instagram feeds, blog posts, cat videos, GIFs, memes. Content creation is the ultimate inbound marketing practice. SMBs that use content marketing get 126% more leads than those that don’t.

User-Generated 141

User-Generated Whitepaper Promotion eBook 141