Hootsuite

JUNE 29, 2021

No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leader—the go-to source for information on topics related to your niche. LinkedIn —particularly the LinkedIn Publishing Platform—is a great network to focus on when aiming to establish your thought leadership.

Real Estate 145

Real Estate User-Generated Analytics Promotion 145

Hubspot Marketing

DECEMBER 13, 2023

Content Marketing Content marketing is a cornerstone of inbound marketing strategies. It refers to creating a wide variety of content — video, audio, blog, and social media — that isn’t super promotional but delivers valuable information to attract potential customers and create interest in your products or services.

Inbound Marketing 79

Inbound Marketing PR Manufacturing Marketing 79

Adobe Experience Cloud Blog

AUGUST 30, 2017

While major announcements are commonly released via social media, Swift adds her own twist to the popular promotional channel to garner a significant amount of unobstructed attention. As marketers, we cannot continue to play it safe, or our efforts will always fall short, being buried under past publicity. A Blank Space.

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Strategy 134

Bannerflow

APRIL 1, 2022

Provide support – Many people go straight to social media pages when they have a question. Promote your brand – Being active and engaging in relevant discussions adds trust and expertise to your business’ image. It’s the place to share longform, thought leadership content and focus on building a business network.

Advertising 52

Advertising Advertisers Transform Thought Leadership 52

Marketing Insider Group

FEBRUARY 3, 2022

Back when I was in college, I learned that marketing is the art of convincing people to buy your stuff. In fact, if you google “what is marketing?” the first 4 search results define marketing as something that “persuades,” “promotes,” and “convinces” people to do something. Why you need a marketing strategy?

Marketing Strategy 112

Marketing Strategy Marketing Marketers PR 112

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Click To Tweet.

User-Generated 109

User-Generated Promotion Thought Leadership Millennials 109

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. Not sure where to start?

Social Media Marketing 112

Social Media Marketing Marketing Marketers User-Generated 112

Adobe Experience Cloud Blog

JUNE 16, 2016

There’s a unique opportunity for marketers to meet the needs of their buyers on social channels by embracing every facet of the customer journey from education to advocacy. With social listening, you can instantly identify both positive and negative feedback. How you respond to feedback says a lot about your brand.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketing 134

Content Marketing Institute

DECEMBER 25, 2018

As a content marketer, you need to make thoughtful decisions about how and where to distribute your content, as well as how you boost your efforts’ chances of building authority and trust. Promote your blog posts for maximum success. Streamline your social media marketing. Click to enlarge.

Content Marketing 108

Content Marketing Marketing Marketers Energy 108

Sprout Social

FEBRUARY 21, 2022

Pro tip: Beware of sharing your TikTok as a Reel —Instagram won’t promote Reels that have the TikTok watermark on them. As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. Create thought leadership content. Share your video to Facebook. Share quotes.

Thought Leadership 140

Thought Leadership Gen Z Real Estate Education 140