Hootsuite

JULY 21, 2022

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value.

Promotion 113

Promotion Finance Analytics User-Generated 113

Hootsuite

SEPTEMBER 7, 2022

That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. This will help customers discover your products when searching and ease the user experience. Posting quality content on social media. billion in sales.

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Neil Patel

DECEMBER 21, 2022

It breaks down exactly how to: Interpret keyword research to understand your niche Identify which kind of business/product/service/blog would generate traffic or money Determine what types of content would get the attention of your audience. For instance, let’s say you were launching a social media marketing tool or rolling out new features.

Customer 111

Customer Market Research Target Market User-Generated 111

Exposure Ninja

APRIL 17, 2023

How to Prioritise Your Marketing Channels Another trend in our digital marketing ROI survey is that marketers often struggle to prioritise their marketing channels. For example, 44% of marketers plan to prioritise organic social in 2023, despite 74% claiming it has a low ROI.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. How to build an ecommerce marketing strategy . Any marketing strategy should be led by marketing goals. Your ecommerce marketing plan will only be effective if you understand key customer traits. 7 powerful ecommerce marketing tactics for 2022.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

SocialPilot

JANUARY 24, 2024

Let’s look at the nitty-gritty of how to work with influencers and discover why influencer marketing sometimes fails, and you can avoid that with your business. Ray-Ban collaborated with various social media influencers to showcase these sunglasses, reaching a wider audience and connecting with the younger generation.

Influencer Marketing 79

Influencer Marketing Gen Z Social Media Marketing Communications 79

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Marketing Insider Group

JULY 8, 2010

Through the Bamboosero initiative, Calfee set up two bike-building groups in Ghana who build frames using locally sourced bamboo before shipping them to the US. Users first download the free Stickybits app, then scan a barcode and attach content. Integrate Social Media Into Your Marketing Mix A B2B Marketing Manifesto?

Energy 65

Energy Telemarketing Customer loyalty Shipping 65

Marketing Insider Group

JULY 8, 2010

Through the Bamboosero initiative, Calfee set up two bike-building groups in Ghana who build frames using locally sourced bamboo before shipping them to the US. Users first download the free Stickybits app, then scan a barcode and attach content. Integrate Social Media Into Your Marketing Mix A B2B Marketing Manifesto?

Energy 56

Energy Telemarketing Customer loyalty Shipping 56