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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

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The Ultimate Guide to Video Marketing

Hubspot Marketing

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

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6 Viral Video Marketing Examples That Will Never Get Old

Hubspot Marketing

You know how important video is. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? 6 Viral Video Marketing Examples. Here’s another video that you can file under: “Oldie, but goodie.”

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10 Content Marketing Trends You Shouldn’t Ignore in 2025

Exposure Ninja

Demand for Video Content Isn’t Slowing Down Video continues to dominate the content marketing trends in 2025. According to Wyzowl’s report , 93% of marketers plan to spend the same or more time on video marketing in 2025, and 68% of marketers who don’t currently use video plan to start in 2025.

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Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Neil Patel

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? The solution? Cross-channel campaigns with multiple touchpoints. Written content is a good start.

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7 Questions to Ask Before Creating a Video Campaign

Adobe Experience Cloud Blog

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

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1 video, 47 uses: Maximizing your Instagram content

Sprout Social

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Share data points.