Marketing Insider Group

JULY 13, 2020

We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. During your marketing career, what are the things that have changed the most and where do you see marketing headed in both the short- and long-term?

Transform 80

Transform CMO Direct Mail Global Marketing 80

Martech

DECEMBER 8, 2021

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. That’s a huge win for email marketers.”.

Email Marketing 119

Email Marketing Transform Marketing Marketers 119

Use Insider

JULY 28, 2023

Building an omnichannel marketing campaign It’s important to remember that every company should create its own omnichannel marketing strategy—something that is unique to the brand’s goals, style, and strategy. It transforms the dynamic from transactional to relationship.

Retail 98

Retail Shoppers Manufacturing Transform 98

Duct Tape Marketing

OCTOBER 8, 2023

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. Key Takeaway: A fractional CMO is a part-time marketing leader who brings their expertise to help businesses refine strategies and achieve goals.

CMO 73

CMO Price Transform Marketing Strategy 73

Vertical Response

MAY 3, 2024

This strategy can be your magic wand, capable of transforming your business’s revenue patterns. It’s no ordinary strategy, but an art that requires you to evaluate your business specifics, taking into account factors such as costs, demand, and business goals to ensure alignment with value delivery.

Price 90

Price Shipping Promotion Customer Acquisition 90

Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance.

Transform 95

Transform CMO Food Succession Management 95

Martech

MAY 3, 2024

Status : Public Beta Applicable HubSpot Hubs : Sales Hub, Service Hub Applicable HubSpot Tiers : Enterprise Centralized efficiency with the customer success workspace What’s new : HubSpot introduced a dedicated workspace for customer success managers, designed to enhance management of their book of business to improve retention and customer growth.

Transform 116

Transform Succession Management Management Communications 116