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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. We’re starting to see these profound transformations. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade. Follow her @kathleenschaub.

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How To Create A Customer Success Track

Duct Tape Marketing

Key Takeaway: What if instead of simply selling your products and services to customers you began to think about the ultimate transformation your customers are seeking? Then, you go to work on designing what I’m calling a Customer Success Track that maps out this transformation from where your customers are now to where they want to be.

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How email marketing is changing and what marketers should do about it

Martech

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. That’s a huge win for email marketers.”.

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Customer success gets passionate

Martech

” The cloud, SaaS, the subscription model — plus an environment which is making digital transformation mandatory — all come together then to support the concept of long-term customer success over transactional account management. Is there another step to be taken? ” A sense of community.

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4 tips to lead a world-class remote marketing team

Rock Content

The accelerated digital transformation during the pandemic made it possible for business leaders worldwide to appreciate the benefits and opportunities of remote working. On the other hand, your schedule as a manager or team leader is tight with tasks like transforming daily operations, onboarding new team members, and managing customers.

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Is Customer Success a service or part of the product delivery?

Rock Content

Check right now the subjects you will see in this article: Customer Success versus Customer Success Management; Fitting Customer Service in your workflow; Main organizational models of Customer Success Management; Find out the best concept for your company; Conclusion. Keep reading to learn more. Conclusion.

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3 Critical Mistakes with Employee Engagement and How to Fix Them

Rock Content

With a live events solution in place , company events like town halls or all-hands meetings have the potential to transform into highly engaging experiences for everyone involved. In order for HR and recruiting strategies to be successful, managers have to increase the level of social advocacy among their employees.