Remove best-cobranding-partnerships
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Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership

Sprout Social

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. It’s more than cooperating, it’s cobranding.

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The 3 Kinds of Partners Every Business Needs

Duct Tape Marketing

The 3 Kinds of Partners Every Business Needs written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The best leaders know how to partner with their team members in ways that make them want to take ownership. Marketing Partners. Content Partners.

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How to Promote Every Piece of Content You Create

Duct Tape Marketing

How to Promote Every Piece of Content You Create written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Several years ago this scenario may have been true, but today content marketing has become so competitive that you must include significant promotion as a core element of your editorial process.