Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. To be truly useful, AI requires a clean, complete, and accurate data set to leverage.

Transform 101

Transform CMO User-Generated Customer loyalty 101

Litmus

DECEMBER 18, 2023

In theory, using single metrics like ROI to determine marketing budgets is useful—but rarely used. Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. What influences email marketing budgets?

Email Marketing 106

Email Marketing Transform Health Marketing 106

Martech

MAY 3, 2024

As with other recent HubSpot updates , the April 2024 updates continue HubSpot’s focus on harnessing AI to refine user experiences and improve operational efficiencies across sales, service, and marketing platforms. Comprehensive campaign management with marketing event e enhancements. Sensitive data storage capabilities.

Transform 113

Transform Succession Management Management Communications 113

Sprout Social

JUNE 26, 2023

However, there are practical tips and strategies you can follow to help you build a successful one. There’s no better place to start with customer experience than to understand your customers’ wants and needs. Use automation software to automate and optimize your omnichannel marketing campaign across different platforms.

Customer Journey 119

Customer Journey Customer Transform Retail 119

Hubspot Marketing

JUNE 20, 2022

Having the right people in place on your content team is not enough. In this post, we’ll cover the topic of content workflow — what it is, how to manage it, and how you can create one for your business. With so many moving pieces necessary for creating a content workflow, managing the process becomes a top priority.

Management 120

Management Copywriting Transform Succession Management 120

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. When optimizing for customer experience, marketers emphasize tasks that increase engagement at every touchpoint. After all, word of mouth marketing is one of the most influential elements driving purchase decisions today. Too much automation.

Customer 140

Customer Customer Journey Customer Acquisition CRM 140

Martech

JULY 25, 2022

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. Processing.Please wait.

CRM 106

CRM User-Generated Marketing Automation Platform Management 106

Hubspot Marketing

AUGUST 14, 2018

The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing. Putting together a compelling case study is one of the most powerful strategies for showcasing your marketing skills and attracting future customers. Budweiser Influencer Marketing Case Study" by Anomaly.

Transform 137

Transform Automobile Marketing Marketers 137

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Why we care.

Transform 101

Transform Customer Journey Finance User-Generated 101