Martech

AUGUST 18, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Consumers expect more, and marketers have to cast a wide net to build the right experience. Too niche and costly.

Shoppers 139

Shoppers Retail Shopper Market Price 139

Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Digital Marketing 95

Digital Marketing Advertisers Advertising Shopper Market 95

Martech

APRIL 20, 2023

Personalized precision with customers Supermarket chain Kroger is another major retailer with a robust RMN, called Kroger Precision Marketing (KPM). The common denominator is data science,” said Brian Spencer, KPM’s marketing director. “We The traditional lines between shopper marketing and brand marketing are becoming more blurred.”

Shoppers 116

Shoppers Retail Customer Journey Shopper Market 116

Martech

AUGUST 19, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and do you switch on the TV to watch B2B? B2B marketers certainly listen to podcasts about their work outside their work. I can see them tuning into TV shows too. The reason?

Shopper Market 116

Shopper Market Retail Shoppers B2C 116

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? Crowdsourcing the most important metric in marketing . See if you agree with the pundits in Chatter below. Yes, we are.”

Shopper Market 121

Shopper Market Millennials Shoppers Shipping 121

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. Ad-Hoc Planned Continuous Learning Why?

Customer 102

Customer Transform User-Generated Retail 102

SmartBrief - Marketing

AUGUST 24, 2023

As retailers continue to fortify their media ecosystems and influence, growth will depend on how fast they can unlock new in-store marketing tactics, their efforts to earn valuable first-party data and expand off-site, and their ability to standardize their processes and measurement.

Retail 52

Retail Shoppers Transform Gen Z 52

Econsultancy

MAY 11, 2022

  In marketing, and in business more generally, we often hear that decision-making should be “data-driven” Data can yield all kinds of crucial insights into customer behaviour and preferences, as well as helping to identify opportunities, potential challenges, and strategies that are working effectively.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

ConsumerTalk

MARCH 8, 2024

TripleLift and eMarketer recently released survey results highlighting the increasing importance of off-site advertising in retail media strategies.

Retail 59

Retail Marketing Strategy Advertisers Advertising 59

Set Up

APRIL 16, 2024

At Set up , we are actively engaged with the Client and Agency sides of marketing since we are the bridge between the two. Based on our conversations with both sides and our surveys, we have a finger on the pulse of the needs and trends within the marketing industry. Are you working with a marketing agency that fits your needs?

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59