Remove Marketing Remove Shopper Market Remove Shoppers
article thumbnail

4 Shopper Marketing Hacks for Frozen Meals

ConsumerTalk

Discover four innovative shopper marketing strategies designed to boost frozen meal sales.

article thumbnail

Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

“On one hand everything has changed — consumers changed how they shop, consume content, and the type of content they consume,” said Kaisy O’Reilly, SVP, Chief Marketing Officer for shoe designer Stuart Weitzman. Nothing has changed for the role of marketers. Risks to alienating consumers.

Retail 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

As part of the Set up Marketing Relationship Survey , we ask Clients what kind of work they need from their Agency partners. We also see an increased need for shopper marketing rising from 5% to 15%. In fact, Forbes predicted that the content marketing industry was projected to reach a valuation of $600 billion in 2024.

article thumbnail

2025 Digital Grocery Sales: What’s Driving Success and the Key Role of Walmart, Amazon, and Instacart

Power Digital Marketing

Walmart Connect: Where Scale Meets Precision With 150M+ weekly shoppers , Walmart isn’t just a retailer—it’s a retail media giant. What sets Amazon apart is its unmatched shopper behavior data , which allows brands to reach high-intent consumers on and off Amazon. For most brands, less than 1% of revenue flows through direct channels.

Food 52
article thumbnail

How to Choose the Right Marketing Agency in 2025

Set Up

Selecting the right marketing Agency is one of the most important decisions a company can make for its Brand's success. According to the 2024 Set up Marketing Relationship Survey, 75% of Clients find the Agency selection process time-consuming, and 77% feel its far from simple. Need help evaluating your current or potential Agency?

article thumbnail

How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

The key to RMN’s success is how interactions with brands can enhance the shopper experience. Personalized precision with customers Supermarket chain Kroger is another major retailer with a robust RMN, called Kroger Precision Marketing (KPM). The common denominator is data science,” said Brian Spencer, KPM’s marketing director. “We

Shoppers 117
article thumbnail

Getting the most out of AR and VR experiences

Martech

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Consumers expect more, and marketers have to cast a wide net to build the right experience. Too niche and costly. More revenue and data.

Shoppers 140