Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

Health

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. How it works: Marketers input a topic, target audience and desired tone. Want to ask your own question of MarTechBot?

Key Performance Indicator

Martech

OCTOBER 1, 2024

I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences. Responses generated from Google Gemini.

CRM

Martech

JANUARY 7, 2025

Optimize for nuanced, contextual responses by addressing multiple facets of a topic in the same piece. Semantic SEO Semantic SEO is a relatively recent SEO initiative that means approaching content with respect to the full topic, not just keyword elements. Use cases in real-world scenarios. Processing.

SEO

Hubspot Marketing

DECEMBER 23, 2024

Lets explore their top learnings and some key tips for making the most of AI in your MarTech strategy. One of the best comments on this topic came from marketing expert Jessica Apotheker in one of her TED Talks. Nevertheless, lets dive into concrete marketers routines where AI and MarTech are teaming up today.

Transform

Martech

NOVEMBER 1, 2024

Our 12-minute conversation covers topics like Konrad’s advice for marketers and advertisers moving forward. The big topics of conversation in online advertising beyond third-party cookies as we move into in 2025. appeared first on MarTech. Where Google takes things from here. Processing.

Advertisers

Martech

DECEMBER 6, 2024

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. Among the topics covered in this discussion: 4:59: Examples of AI use cases, in customer service and HR. Processing.

Marketing

Martech

SEPTEMBER 12, 2024

Meeting Prep Assistant creates a topic-specific agenda with targeted discovery questions. Oracle CX Unity can detect engagement signals and recommend next best actions based on user roles and topics. The post AI-powered martech news and releases: September 12 appeared first on MarTech. Processing.

Transform

Martech

SEPTEMBER 13, 2024

Use topics and themes As with cadence, content direction is an essential consideration when you’re planning your calendar. The post 6 tips for creating a winning email marketing calendar appeared first on MarTech. If you’re sending emails just for the sake of it, it’s best to scale back and wait until you have something worth reading.

Email Marketing

Martech

OCTOBER 25, 2024

Among the topics Tzvi and I discuss in our 12-minute conversation: Data enrichment for B2B marketing. Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website. The post Making sense of the $3 billion market for B2B marketing data appeared first on MarTech.

Marketing

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. It lets marketers search their video library for specific topics and instantly repurpose the found content into new videos. The post AI-powered martech news and releases: October 24 appeared first on MarTech. The report can be viewed here. Processing.

User-Generated

Martech

AUGUST 19, 2024

They also reveal shifts in market demand and highlight key topics in conversations with target accounts. Take our brief 2024 MarTech Replacement Survey With a series of well-timed emails, you gradually educate and inform contacts at your target accounts, fostering trust and rapport over time. Are you getting the most from your stack?

Key Performance Indicator

Martech

SEPTEMBER 11, 2024

Most interest went toward topics related to industry trends or use cases that had the highest viewership. In professional services, cybersecurity and life sciences research on hot topics (AI, threats, market dynamics) were the best performers. Take a section each quarter and turn it into an ebook featuring one topic. Processing.

eBook

Martech

JULY 10, 2024

What are the largest pieces of content I can keep topical enough to use in multiple situations? Take our brief 2024 MarTech Replacement Survey Modular content maximizes customer relevance while isolating personalization efforts to as few and small components as possible. However, this often requires new operating models and governance.

Transform

Martech

NOVEMBER 22, 2024

Marketers gathered at the fall 2024 MarTech Conference for a discussion of intent data — what it does well, where it struggles and where organizations are seeing success. The post Marketers discuss what it takes to succeed with intent data appeared first on MarTech. 4:10: What is the story the intent is telling? Processing.

Marketing

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? GEO requires analyzing AI-generated content structures, topics and citation patterns and how they evolve to refine strategies, ensuring alignment with AI content processing and prioritization.

Transform

Martech

JULY 24, 2025

Where Google rewards topical depth and authority signals, YouTube focuses on behavior: What gets clicked. While Google rewards topical authority, backlinks and structured content, YouTube’s discovery system is driven by viewer behavior, such as: Click-through rate. However, YouTube follows an entirely different set of rules.

SEO

Martech

AUGUST 1, 2024

Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. Wix released AI-powered tools to suggest blog topics, generate content, and create images for target audiences. The post AI-powered martech news and releases: August 1 appeared first on MarTech. Email: Business email address Sign me up!

User-Generated

Martech

DECEMBER 9, 2024

It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. Dig deeper: How marketers can go beyond random acts of AI and why they should Shifting the narrative: From tools to outcomes Ultimately, using AI or any martech tool is not about producing more content but producing better content.

CRM

Martech

AUGUST 22, 2024

Then, I ask ChatGPT to generate its own outline for the same topic. The post 4 ways to achieve early wins with AI in marketing appeared first on MarTech. After completing my research, I outline the content by mapping out the key areas I want to cover and organizing my thoughts into a logical flow. Processing.

Transform

Martech

JULY 1, 2025

This lack of diversity in topics and voices can lead to generic, less authoritative content or missed opportunities to improve SEO and distribute thought leadership. Find the individuals or teams in your organization with deep knowledge on topics relevant to your audience that marketing might not cover in detail.

Thought Leadership

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. The post 5 things we learned about AI at the Spring 2025 MarTech Conference appeared first on MarTech. Email: Business email address Sign me up! Processing.

Retail

Martech

OCTOBER 28, 2024

It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. The post When and how to use images in B2B emails appeared first on MarTech. Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. Processing.

Marketing Automation Platform

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. What happens to MarTech and the MarTech Conference?

Law

Martech

JULY 19, 2024

The recent inquiries from Canva to potentially be featured in a Canva commercial and a request to be featured on a national news TV show to talk about the topics I have written about extensively, while ultimately not coming to fruition, were incredibly encouraging. This is where the vulnerability of putting our ideas out there comes in.

Transform

Martech

DECEMBER 16, 2024

Credibility relationships expressed in content and links (topics, expertise, qualifications, awards). Building these pillars gradually establishes meaningful entity-to-URL relationships, such as profile pages, authored content, media mentions and topic pages.This process is slow and difficult to measure, as knowledge acquisition takes time.

Transform

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. By inputting specific topics or themes, they can receive a variety of suggestions. appeared first on MarTech. Processing.

User-Generated

Martech

AUGUST 8, 2024

Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. The post Why first-party data still reigns even with Google keeping third-party cookies appeared first on MarTech. Processing.

Transform

Martech

JANUARY 21, 2025

Strengthen SEO performance Breaking down content into smaller pieces creates opportunities to target specific keywords, connect related topics through internal links and improve your search rankings. The post Content atomization: Maximize ROI by repurposing your best ideas appeared first on MarTech. Processing.

Whitepaper

Martech

FEBRUARY 7, 2025

Here are a few moments of martech brilliance that are worth sharing. Dig deeper: 6 martech contract gotchas to be aware of Lunch break Work often makes me hungry, and sometimes, it even inspires my lunch choices. Martech, after all, is more art than science. So, we talked to the vendor team about this.

Non-Profit

Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. The post The Rise of Personalization in E-commerce: 2024 Consumer Insights appeared first on MarTech.

Transform

Martech

JULY 11, 2024

These offer insights into behaviors that indicate interest in a company, such as ad engagement, web activity, topic engagement and technology use.” The post Why B2B marketers get their signals crossed appeared first on MarTech. ZoomInfo, “What is intent data?” ” As a result, we tend to think of this as an MQL.

Marketing

Martech

JANUARY 23, 2025

It may be that Google wants to stop rewarding websites that publish content outside their area of expertise that lack depth and topical authority on. Some of the topics seeing huge declines for HubSpot appear to be blogs about famous quotes, writing a resignation letter, and cover letter examples. Why publish these topics anyway?

SEO

Martech

OCTOBER 14, 2024

I am compelled to set aside my other topic for this month and discuss it. ” As I said in an earlier MarTech article, image-only emails can get you sent to email jail. The post Stop insulting your audience with this email behavior appeared first on MarTech. Yeah, that’s a big deal. I am calling them “stupid.”

Email Marketing

Martech

JANUARY 24, 2025

For example: What topics are people with positive sentiments discussing? How do these differ from topics mentioned negatively? Visualization techniques like butterfly charts, which contrast topics mentioned positively on one side and negatively on the other, can highlight actionable insights to improve the customer experience.

New Technology

Martech

MARCH 11, 2025

The same is true for brands that focus on topic clusters in their content rather than isolated keywords. Because of this, SEO, marketing and content teams should adopt strategies that focus on clusters of related topics, which is more likely to drive a comprehensive presence around key themes.

Transform

Martech

NOVEMBER 26, 2024

Meta description changes Meta descriptions may be one of the most contentious topics in SEO. Some things that make this such an interesting topic include, but are certainly not limited to: They’re not technically ranking factors, but they are critical to our sales pitch in the SERP. What tools to use Little Warden. Versionista.

SEO