Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. 40% of millennials say messaging apps are their preferred means of customer service via @GeoMarketing study.

Millennials 107

Millennials User-Generated Conversational Marketing Communications 107

Neil Patel

APRIL 20, 2021

Let’s look at an example in the world of marketing consulting services and products. For most retailers with optimized and high-functioning websites, SEO and email marketing are more beneficial than a Facebook page. These days, most of us are selling to a new generation of customers: the millennials.

Millennials 137

Millennials Education User-Generated Advertisers 137

Marketing Insider Group

OCTOBER 28, 2019

If your business develops a new product or finds a new market for an existing product, research those customers’ needs and goals. For example, if you’re still spending the bulk of your social media time on Facebook to market to millennials, you might want to update your data. It’s more likely they’re on Instagram.

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110

Welcome Software

FEBRUARY 26, 2025

An SEO with interest and skills in video editing that means saving time and money? And before you go thinking it's just Gen Z changing things up, the same report documents one in four (24%) millennials purchase something through social media at least once a month. Lucky for you, that's exactly what this session with Papier covers.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Neil Patel

DECEMBER 22, 2021

Looking to expand your audience and reach new markets? Bicycle, one of the world’s oldest card-making companies, is looking to reach a new audience. In fact, 84 percent of millennials say they prefer to support brands that are transparent with values and a culture they can trust.

Non-Profit 124

Non-Profit Marketing Marketers Millennials 124

Hubspot Marketing

OCTOBER 24, 2022

Our main focus in 2023 will be combining data and direct customer feedback to help make our marketing even more effective. If your business is branching out into new markets, it's vital you take the time to understand your new consumers so you can effectively show them how your product can solve for them.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

AWeber

NOVEMBER 22, 2023

There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. But new marketers often spend so much time promoting their services that they can’t keep up with the workload. Competitive national or global SEO requires extensive technical and content training.

eBook 115

eBook Marketing Plan Influencer Marketing Marketing 115

Sprout Social

NOVEMBER 21, 2019

Again, today’s marketing world evolves at a rate that’s difficult to keep up with. New marketing tools. There’s a reason why 55% of people are overwhelmed when trying to learn about a new product. Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges.

Market Research 111

Market Research Gen Z Price B2C 111

Duct Tape Marketing

JUNE 7, 2017

Physical loyalty cards are inefficient (and disliked by 33% of millennials) because it’s way too easy for customers to accidentally leave their card at home. That opens up all sorts of tricky new marketing channels like App Store optimization, mobile app promotion and effectively highlighting your app’s existence on-site.

Customer loyalty 67

Customer loyalty Millennials SEO Digital Marketing 67

Hubspot Marketing

FEBRUARY 23, 2024

Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It’s also great for marketing teams looking to stay on the cutting edge of innovation. Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media. How do users perceive your company?

Direct Mail 116

Direct Mail Marketing Marketers Social Media Marketing 116

Marketing Insider Group

MARCH 4, 2020

Perhaps Coke doesn’t need blog posts to fish for new markets. No matter how large your company is, it can always grow through discovering new markets. Those markets aren’t likely to switch their beverage of choice from a catchy ad. That’s a mistake, in our opinion.

Content Marketing 104

Content Marketing User-Generated Marketing Marketers 104

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Scoop.it!

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. It’s a widespread notion that people don’t read as much as they used to, but text content is still relevant, especially if you are doing search engine optimization (SEO).

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Moz

OCTOBER 12, 2020

What are you doing that's any different from every other SEO firm? SEO is dead.” But I argue that search and content marketing aren’t dead. I conducted an informal survey of more than 100 digital marketers around the globe, asking whether they believe our field is becoming commoditized. The state of our industry.

Non-Profit 66

Non-Profit Price Millennials Shipping 66

Hubspot Marketing

JULY 22, 2022

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products.

Gen Z 139

Gen Z Millennials Retail User-Generated 139