article thumbnail

5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

article thumbnail

How to Run Ads With iHeartRadio AdBuilder

Neil Patel

Over the years, the phrase “target market” has been used interchangeably with “ target audience.”. A target market is broad (generation, income level, etc.) On the other hand, target audiences are specific groups within those target markets. Good ad campaigns are for target markets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Sell Products on TikTok

Neil Patel

Tapping into this diverse market offers a lucrative opportunity for brands. With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Below, I’ll show you the strategies and tactics you need to sell products on TikTok.

Product 141
article thumbnail

Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

Hubspot Marketing

Basically, an integrated media plan is a blueprint for a marketing campaign. An integrated media plan answers questions like "Who is the target audience?" For example, if you’re targeting millennials, you might consider Instagram and Twitter for your media plan. Decide your target market.

article thumbnail

How to edge out your competition with market research

Sprout Social

Again, today’s marketing world evolves at a rate that’s difficult to keep up with. New marketing tools. There’s a reason why 55% of people are overwhelmed when trying to learn about a new product. If you want to learn more about your target market, look no further than social media. Fresh products.

article thumbnail

21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Why the Louis Vuitton Co-branding Campaign Works.

Branding 145
article thumbnail

What is Psychometric Profiling for Marketing?

Neil Patel

Once you know what drives people, you can devise highly effective and targeted marketing campaigns. The data you need to profile your customers and improve your marketing outreach? They’re all about diversity, sustainability, and inclusivity, and they target millennials who love eco-friendly fashion.

Marketing 133