Remove Millennials Remove Non-Profit Remove Promotion Remove User-Generated
article thumbnail

Where Nonprofits Spend Their Time On Social Media in 2022

Hubspot Marketing

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Often, non-profit organizations are tight on resources and don’t always have the ability to produce large, high-visibility campaigns.

article thumbnail

8 companies that use social media marketing effectively

Martech

For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. It also boosted engagement tenfold and led to tons of user-generated content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Which Social Media Channels See the Most ROI? [New Data + Expert Tips]

Hubspot Marketing

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content.

article thumbnail

The New Focus on Retention Marketing

Marketing Insider Group

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%.

article thumbnail

How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. If you haven’t shifted to an all-in perspective on content, you’ll want to know about these proven ways that content supports sales and leads to higher profitability. Millennials Rule. Millennials now make up the largest percentage of the U.S.

article thumbnail

Digital Marketing Trends for 2023

Spiralytics

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. By 2024, influencer marketing spending will likely generate $7.14

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.