Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. million followers, the brand’s main marketing power on the platform is seen through word of mouth and user-generated content. Though the official Skims account on TikTok has 1.1

Gen Z 91

Gen Z Millennials Law User-Generated 91

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Marketing Insider Group

MAY 1, 2023

84% of video marketers think video has helped with lead generation Source: Wyzowl Posting brand videos on social media is a great way to reach new audience members, and ultimately land new customers. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 116

Gen Z Millennials eCommerce Social Media Marketing 116

Hubspot Marketing

JANUARY 16, 2023

With influencer marketing , brands employ online influencers to promote their products or services. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. 72% of Gen Z and Millennials follow influencers on social media.

Influencer Marketing 136

Influencer Marketing Gen Z Millennials Price 136

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. However, from there, Pinterest picked up people’s interest again and reached 445 million monthly active users.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Hubspot Marketing

SEPTEMBER 11, 2023

To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI. Social sellers still diversify where they sell.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. A Facebook Business Page isn’t a user account like your personal page. of Facebook users access the site via mobile, and 81.8%

Gen Z 113

Gen Z User-Generated Millennials B2C 113

Neil Patel

MARCH 18, 2021

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? What makes Generation X so valuable? How Old is Generation X? 1965 to 1980 are typically known as the Generation X years.

Millennials 127

Millennials User-Generated Shoppers Transform 127

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. So, if you want to attract more guests to your hotel, strategic social media marketing is key.

Social Media Marketing 91

Social Media Marketing Transform User-Generated Gen Z 91

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Bringing your brand to TikTok gives you visibility with millions of new users worldwide.

Product 141

Product eCommerce User-Generated Millennials 141

Sprout Social

JANUARY 10, 2017

You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. As a result, organic search is one of the best ways to promote your YouTube channel. YouTube has a very active community of users. Cross-Promote Your Videos.

Promotion 110

Promotion User-Generated Millennials SEO 110

Hubspot Marketing

MAY 8, 2023

Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials. Analyze your results, double down on what works, and watch your audience grow.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

User-Generated 76

User-Generated Millennials Promotion Industry Insights 76

Digital Marketer

JUNE 7, 2023

Ecommerce social media marketing refers to the strategic use of social media platforms to promote, sell, engage, and support customers in the context of ecommerce. Social media users can stay on their social profiles, read about the product/service, and buy it — all of this without leaving the platform. What interests them?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. They are also one of the most diverse generations in history. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. According to TikTok , users made close to 75,000 donations on the platform in 2021 for causes ranging from fighting hunger to humanitarian relief efforts.

Non-Profit 114

Non-Profit Gen Z Millennials User-Generated 114

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

AUGUST 8, 2022

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 billion active users , to be exact) and advanced ad targeting certainly help.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. The “Super Mario Bros.”

Customer 52

Customer Millennials Transform Gen Z 52

Neil Patel

MARCH 25, 2021

Typically, your content marketing addresses those micro-moments for your users. You can also promote your posts through social on platforms you know your audience is using. Millennials are the largest pet-owning demographic in the U.S., Blog posts and articles can answer those health, feeding, grooming, and other questions.

Millennials 129

Millennials Food Shoppers Health 129

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? This is magic content for B2B promotions via Reddit Ads. Picture this.

Pharmaceutical 97

Pharmaceutical Whitepaper Millennials User-Generated 97

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 110

Gen Z User-Generated Social Media Marketing Millennials 110

Hubspot Marketing

JUNE 29, 2022

And where should I promote my videos? Short-form videos lead in usage (58%), ROI, lead generation, and engagement. For example, while Instagram is the top social media platform for ROI, engagement, and lead generation for marketing videos, that doesn't necessarily mean it's right for your brand. How do you create better videos?

Branding 107

Branding Video Marketing Millennials B2C 107

Hubspot Marketing

SEPTEMBER 20, 2022

Repost user-generated content. Promote new posts. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. Repost user-generated content. When hosting your giveaway, you’ll want to create an in-feed post with the details of the giveaway – this way, users can access it at any time.

User-Generated 110

User-Generated Education Promotion Millennials 110

Scoop.it!

MARCH 14, 2024

The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 111

Millennials Shoppers Food User-Generated 111

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users.

Gen Z 92

Gen Z SEO Real Estate Millennials 92

Neil Patel

MAY 12, 2021

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Just make sure you’re not overly promotional. Promote specific products off the back of a trending story.

Gen Z 145

Gen Z User-Generated Inbound Marketing Promotion 145

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. Generate Leads and Boost Conversions. billion users. Youtube : Millennials, closely followed by Generation Z, make up the largest portion of the 1.9

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 142

Gen Z User-Generated Marketing Marketers 142

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must.

Branding 142

Branding Transform Whitepaper User-Generated 142

Hubspot Marketing

JANUARY 30, 2024

That’s because I, like many millennials, grew up hearing the iconic “I want my baby back ribs” jingle on TV and the radio. Chili’s has tapped into its Y2K past and created several nostalgic marketing campaigns this year to target its now-adult millennial audience. It [resulted] in a huge bump in sales for Lady M [and generated] over 1.7

Food 101

Food Marketing Marketers Millennials 101

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. However, it also shines when it comes to generating ROI from organic content. As Instagram continues to expand its e-commerce capabilities, it's become an effective tool for generating business. billion monthly active users.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Promote New Videos on Social. billion monthly active users. Source: Wyzowl.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145