Neil Patel

APRIL 1, 2021

For example, research shows you’re better off reaching millennials on Facebook when it comes to social media. Align your brand with your customers’ core values: 83 percent of millennials prefer to buy from brands that align with their values. You must choose your platforms carefully. Gen-Zers, on the other hand, prefer Snapchat.

Whitepaper 96

Whitepaper Millennials Marketing Marketers 96

Search Engine Land

JUNE 16, 2023

In a market where 50% of Gen-Zers and 40% of millennials say they’re more likely to purchase from companies who take a stance on social issues like racial justice, LGBTQ+ rights, gender inequality, and climate change. Quarterly: Add a whitepaper, case study, research paper, or ebook to your website.

Whitepaper 97

Whitepaper eBook User-Generated B2C 97

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Set Up Your Reporting Tools Once your digital marketing strategy is in place, you’ll need to track its performance.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Seek out synergistic media appearances. Make guest posts about more than link-building.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. Like white papers and case studies. The more places your content appears, the more likely it is to be seen, shared, and linked to— boosting your SEO and brand authority. Nearly 85% of Instagram’s audience is under 45.

PR 102

PR Customer loyalty User-Generated Marketing 102

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The millennial market is really who banks like ours are looking to connect with.”. Another tactic has been targeting each participating university with mobile and social ads.

Education 97

Education Marketing Strategy Branding Energy 97

Rock Content

MAY 8, 2016

However, producing more content is only productive when you have a solid plan in place. Though it seems obvious, the first step is to define why you’re even creating content in the first place. Keeping your team synched and on the same page is even harder when you don’t have a plan in place.

Marketing Plan 71

Marketing Plan Content Marketing B2C Whitepaper 71

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Duct Tape Marketing

JUNE 25, 2019

John Jantsch: It’s funny you mention that demographic of millennials, and another kind of common thing that I’m seeing is if someone does commercials or a commercial entertainment that is really good and really effective, I mean they’ll eat that up as well. They expect you to have those things.

Branding 60

Branding Shipping Whitepaper Finance 60

Scoop.it!

MARCH 17, 2022

Google Analytics is one place to see where most of your traffic and engagement comes from, and you can promote more content through that channel. HubSpot also places CTAs strategically throughout their blog posts. You can then use relevant quotes in an article, Facebook ad, or white paper. Don’t Restrict to Blogs.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Sprout Social

OCTOBER 10, 2018

Maybe you’re trying to reach the millennial crowd. These feeds are favorites of millennials who are hungry for humor rather than traditional restaurant marketing fare. Their loud feed featuring primarily millennial women is no accident, nor is the high level of engagement the brand gets on any given post. Google Analytics.

Branding 106

Branding Millennials Non-Profit Whitepaper 106

Marketing Insider Group

DECEMBER 1, 2021

Short content works better for millennials, the generation with the most buyers. Another Demand Gen study found that millennials prefer videos and infographics for making decisions over other types of content. Repurpose some of your blogs, ebooks or whitepapers as inspiration for new content.

Market Trends 144

Market Trends Content Marketing Millennials Influencer Marketing 144

Marketing Insider Group

SEPTEMBER 17, 2019

Your target market is millennial and Gen Z women. Probably on sites like these: Instagram: With plenty of visual pop and edgy photos, this site is the perfect place to stage your jewelry with a model clothed in period attire—and a catchy description—such as “Channel your inner Cleopatra when you wear emeralds on your wrist.

Gen Z 82

Gen Z B2C Whitepaper Content Placement 82

Marketing Insider Group

OCTOBER 28, 2019

Whether it’s a blog post, a highly technical white paper, or a how-to video, great content marketers put the customer’s greatest needs at the heart of every piece of content they produce. For example, if you’re still spending the bulk of your social media time on Facebook to market to millennials, you might want to update your data.

Marketing Strategy 88

Marketing Strategy Content Marketing Whitepaper Transform 88

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. However, a good place to start is with infographics OKDork confirms that infographics are the most shared content type, and according to Forbes, roughly 84% of those using them find the images effective. Generation X shops online more than baby boomers and millennials.

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Content Marketing Institute

DECEMBER 13, 2017

Logical place for artificial intelligence in content. Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. What does this mean for humans who create content? I paid $1.90 The result?

Millennials 99

Millennials Whitepaper User-Generated Promotion 99

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Any content that earns you a place in customers’ minds as a trustworthy source is worth creating. Where are you going to distribute your content?

User-Generated 137

User-Generated CRM Marketing Marketers 137

Marketing Insider Group

SEPTEMBER 14, 2023

Sure, a documented content strategy helps you plan goals, meet KPIs, drive traffic, and overall make your work appear valuable on paper. But then you can’t put a strategy in place and forget all about it. Map Your Goals and KPIs with Content Before you can place content in your growth strategy, you need a growth strategy.

Content Marketing 103

Content Marketing Thought Leadership Gen Z Marketing 103