Martech

FEBRUARY 7, 2024

Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. Since the team doesn’t know much about millennials, they utilize ChatGPT to answer some questions about where this demographic shops for shoes.

Millennials 105

Millennials Marketing Marketers Marketing Automation Platform 105

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 95

Gen Z User-Generated Millennials Transform 95

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). It's not as mature as Facebook — but not as trendy as BeReal or TikTok.

Gen Z 119

Gen Z Millennials User-Generated Shipping 119

Hubspot Marketing

JULY 22, 2022

Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products. Facebook, YouTube, and Instagram are the top social media apps among Millennials. Jump to our Millennial deep dive >> Gen X Overview (ages 35-54).

Gen Z 128

Gen Z Millennials Retail User-Generated 128

Hubspot Marketing

JULY 22, 2022

Gen Z, Millennials, and Gen X set themselves apart from Boomers through their preference for learning about products through social media and YouTube ads. Coming in second place, 27% of consumers say they prefer to learn about products in retail stores. Social Media Is Key For Gen Z and Millennials.

Gen Z 100

Gen Z Product Millennials Retail 100

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Search Engine Land

FEBRUARY 9, 2024

For many, especially younger audiences, TikTok is a go-to place to search and discover information. There’s a growing preference for quick, concise, and visually engaging content, especially within those Gen Z and Millennial audiences (which tend to be my focus).

Gen Z 122

Gen Z Transform Millennials SEO 122

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? All data sources pointed to most social media marketers being Millennial white women. Even the majority of our own team fit within that demographic. This led us to new questions.

Millennials 120

Millennials Education Social Media Marketing Management 120

Martech

FEBRUARY 22, 2023

Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% Google knows this. are 50 and up.

Gen Z 107

Gen Z Millennials User-Generated Marketing 107

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Spiralytics

DECEMBER 5, 2022

Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z. Millennials spend around $2.5 What is Nostalgia Marketing?

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 134

Millennials Gen Z Retail Marketing 134

Hubspot Marketing

AUGUST 15, 2022

In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. Social media is also Millennials preferred channel for discovering new products. 1 in 2 Millennials have discovered a new product on social media in the past three months. What Instagram's DM Shopping Feature Looks Like.

Gen Z 96

Gen Z Millennials Shoppers Retail 96

Girl Power Marketing

MAY 18, 2022

Following are some tips for helping to understand how to speak to consumers and convert them. Pet Owners by Generation Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Like Generation X, Millennials value authenticity, but in somewhat different ways.

Millennials 52

Millennials Gen Z Food Marketing 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. It’s important to note that Millennials are the “mobile-first” generation.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Baby Boomers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hubspot Marketing

NOVEMBER 12, 2023

Just recently, 17m+ TikTokers made " the Millennial skip " go viral. And, while this hit millennials going from young adult to married with kids pretty hard, other generations certainly weren't immune.) Meanwhile, entire generations are wanting to slow down time.

Millennials 79

Millennials Transform Product Management 79

Hubspot Marketing

APRIL 10, 2023

And while social platforms like Facebook, Instagram, and TikTok have enabled and tested live features, Twitch still reigns supreme as the place to go for long-form live video. While the channel continues to win over Gen Z and gain attention from Boomers, it might be losing some of its Millennial audience. Around 45% of U.S.

Gen Z 138

Gen Z Millennials User-Generated Branding 138

Sales Force: CMO

AUGUST 2, 2022

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. According to a recent Deloitte survey , 46% of Gen Z and 45% of Millennials (those born between 1981 and 1996) “feel burned out due to the intensity/demands of their working environments.” The good news?

Gen Z 89

Gen Z Millennials Health User-Generated 89

Hubspot Marketing

MAY 8, 2023

You can also try out new social media features, like Instagram’s shopping tools , which offer marketers a high ROI as Millennials and Gen Z continue discovering products (and buying them) through social media. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 122

Gen Z Millennials Marketing Marketers 122

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. Forbes , 2023) Gen Z, Millennials, and Gen X prefer finding products on social media over any other channel.

eCommerce 92

eCommerce Gen Z B2C Shoppers 92

Lynton Web

JANUARY 29, 2024

1 product discovery channel for Gen Z and Millennials (31% of customers use social to find answers to questions), it’s no wonder marketers are increasing their spend here this year. Google will also take notice and may place your site lower in rankings. With social media being the No.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Martech

JULY 12, 2021

“Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Dillard. To address the new reality, Driscoll’s is putting a PIM in place. “It ” The new direction: digital.

Shoppers 120

Shoppers Shopper Market Millennials Retail 120

Digital Marketer

SEPTEMBER 6, 2022

Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. However, some baby boomers are finding a place in the video-making app. Click Here. Their pain points and needs. The audience can create content too.

Gen Z 81

Gen Z Millennials Entertainment User-Generated 81

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. This platform is known for its high engagement rates and innovative ad formats, making it a unique choice for reaching the Gen Z and Millennial demographics. Why TikTok Ads?

Gen Z 91

Gen Z Millennials Advertising Advertisers 91

Businesses Grow

APRIL 1, 2024

Repurpose your content into short-form videos for social and get your expertise into places being scraped to build AI data models (sites like Reddit and Quora, featured snippets in Google, and guest blog/vlog appearances). In places like the US and the UK, over half the population plays games. There are 3.32

Gen Z 126

Gen Z Marketing Marketers User-Generated 126

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

SocialPilot

JANUARY 10, 2024

31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. Pinterest Usage Statistics Pinterest is a great place to create and discover new Ideas. 86% of millennials use Pinterest to plan life events.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Neil Patel

MARCH 25, 2021

Or, they may just be looking for a convenient place to buy everyday pet supplies. Millennials are the largest pet-owning demographic in the U.S., ” According to a study by online retailer Zulily , 77 percent of millennials prefer to buy certain pet products—toys, accessories, and food—online.

Millennials 129

Millennials Food Shoppers Health 129

Sprout Social

APRIL 22, 2021

This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. TikTok was the number 1 downloaded app in the Apple app store and in fourth place on the Google Play store. If you’re looking to create an engaged community and audience around your brand, TikTok is the place to do it.

Gen Z 140

Gen Z User-Generated Millennials Marketing 140

Sprout Social

OCTOBER 20, 2020

Anyone can add a domestic cozy or millennial pink filter to all their photos, ensuring no picture looks out of place. Grid splitting looks great when people can see it in full, but if you can’t even get people to your brand page in the first place then that work is wasted. What do you think about planning your Instagram grid?

Millennials 116

Millennials Energy Branding Place 116

Hubspot Marketing

DECEMBER 13, 2023

80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. What is Pinterest SEO?

Gen Z 92

Gen Z SEO Real Estate Millennials 92

Martech

AUGUST 16, 2022

This holistic perspective on gamers opens up more opportunities for brands that want to connect with Gen Z and Millennial consumers. More data means more actionable places to find our audiences,” said Soljacich. Gamers were sharing more about their lifestyles, including exercise routines, cooking, fashion and other interests.

Gen Z 109

Gen Z Millennials Fashion Marketing 109

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. When it comes to engagement, TikTok secures third place behind YouTube and Instagram — which is impressive considering its relative "newness." In short, users are engaged.

Video Marketing 117

Video Marketing Branding User-Generated Millennials 117

Sprout Social

MAY 18, 2021

Data reveals 55% of consumers learn about brands through social, a figure that jumps to 78% for Generation Z and 61% for Millennials. As the influence and purchasing power of Generation Z and Millennials grows, we should expect to see social become the primary channel to reach these digital natives.

Gen Z 111

Gen Z Millennials Communications Advertising 111

Hubspot Marketing

DECEMBER 5, 2022

With the rise in popularity of social shopping , tapping into platforms like Instagram is a powerful way to reach consumers - especially Gen Z and Millennials : Collecting First-Party Data from Your Customers. Contextual advertising is all about putting ads in the right places. Contextual Advertising.

Gen Z 105

Gen Z Millennials Marketing Marketers 105

Search Engine Land

SEPTEMBER 7, 2023

For example, if you’re targeting millennials, you might want to focus on Instagram and TikTok. With these pillars in place, you’ll be well on your way to surviving and thriving during the holiday sales period. Not all social media platforms are created equal. Target your ads. Remember, the time to act is now.

Shipping 136

Shipping Millennials SEO Email Marketing 136