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Long-form information, such as blogs, eBooks, and whitepapers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video.
If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. It’s a stand-alone webpage created for an advertising or marketing campaign. The page usually has a goal like: sales email list sign-ups whitepaper downloads.
She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. A terrific post on why statistics are catnip to social and content marketers.
79% of B2B buyers share whitepapers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. VideoMarketing Statistics. Optinmonster). Optinmonster).
Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your VideoMarketing.
Gyubee also uses videomarketing to showcase menu items. Helping to engage its target market. For example: If you target Gen Z or millennials, meet them where they spend their time. Like whitepapers and case studies. Which emphasizes the unique all-you-can-eat Japanese barbecue experience.
Why use TikTok for B2B marketing? While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. Why is there a law banning TikTok? What impact has this had? Also: 18.2%
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