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It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditionalmarketing.
There’s no doubt that social media is the most anticipated platform for marketing. Yet, it has landed marketers in a new maze. Unlike traditionalmarketing, gauging social media success needs you to be ultra-active. Every other day, you get a newer update on one of the channels you use for promotion. What’s more?
Incorporate traditionalmarketing options like mailers and local billboards into your strategy. You’ll also want to consider your marketing budget. There are plenty of options out there that are free and merely a matter of doing the work, but don’t sleep on the idea of investing in your marketing. Try Instagram or TikTok.
Editorial teams often sit within larger marketing organizations, yet operate with a mission that’s somewhat removed from traditionalmarketing efforts like demand generation and direct brand promotions. Still, coordinating with other marketing teams is essential to delivering value to the business.
Account-Based Marketing (ABM): A Targeted Approach for High-Value Accounts Account-based marketing (ABM) flips the traditionalmarketing funnel on its head. It’s a personalized approach where sales and marketing teams collaborate to create tailored campaigns for each target account.
Different types of marketing you can use to promote your product or service include: TraditionalMarketing — marketing that doesn’t take place online, such as TV or radio adverts, printed ads and billboards. If you feel like you want to take your campaigns further, you can combine the 7 Ps with the 7 Cs of marketing.
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