Martech
MAY 17, 2024
It’s going to transform B2B sales and marketing, right? Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. Productivity or performance: What’s your choice? You’ve been on LinkedIn.
Martech
JUNE 4, 2024
This is occurring at the moment that generative AI arrives, promising to boost marketer productivity. In a somewhat ironic twist, marketing leaders are faced with a choice of how to respond: rebalance budgets for growth and ROI through media or purchase more technology to make effective use of the tools they already own.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
MARCH 14, 2024
Efficiency gains from AI are great, but be careful you don’t start cutting corners when it comes to quality of output — that’s not just your product or service quality, but the content you publish, which will form the early stages of your relationship with most customers. Delivering a high-quality product or service is the minimum.
Martech
FEBRUARY 2, 2022
Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.
Hubspot Marketing
JUNE 3, 2024
Beauty retailer Ulta Beauty benefited from SAS Customer Intelligence 360 , which combined all their data and sent personalized messages and recommendations to each customer. Ulta Beauty's sales went through the roof — an incredible 95% of their sales were influenced by their personalized marketing efforts. The outcome?
Digital Marketer
DECEMBER 19, 2022
This includes the second-hand goods market and resellers operating through auction sites like eBay. This can include freelancers, product testers, and so on. What is the Impact of Ecommerce on Marketing? Marketing is nothing if not adaptive. As ecommerce has emerged and evolved, marketing has gone through many changes.
Martech
MARCH 18, 2022
Soccer uses customer data platform to make marketing automation personal : The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns. Marketing analytics. Does ‘always-on’ marketing improve customer experiences? Marketing management. Data strategy.
Expert insights. Personalized for you.
121 
Let's personalize your content