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The best AI tools for global SEO expansion

Search Engine Land

Considering quality and technological features, below are some of the best translation engines to help with your internationalization plan. Advanced has more business-friendly features, such as batch requests and glossaries, which are particularly interesting for SEO localization projects. Real-time translation capabilities.

SEO 95
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A marketer’s glossary to essential agile marketing terms

Martech

The glossary is divided into four sections: Methods and Frameworks; Roles; Artifacts (which is the agile term for “tools”); Meetings; and Managing Work. The Kanban Method is a means to design, manage, and improve flow systems for knowledge work. Managing Work. Enjoy the guide. Product Owner.

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Navigating HubSpot CRM: A Beginner’s Guide for Administrators

Lynton Web

Understanding the HubSpot CRM HubSpot is a robust customer relationship management (CRM) tool that comes with loads of features to help you move leads through the buyer’s journey. Hot tip: Learn more HubSpot lingo in this glossary. Managing Contacts and Companies What’s the difference between a contact and a company?

CRM 59
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This day in search marketing history: March 5

Search Engine Land

Google’s “One True Answer” problem — when featured snippets go bad 2017: It was a problem because sometimes these answers were terribly wrong. Google Search Now Serving Up Cocktail Recipes With Drink Ingredients & Directions 2015: The new cocktail recipe search feature worked on both desktop and mobile for a number of cocktails.

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The Biggest Trend in SEO Doesn’t Affect Your Rankings

Orbit Media Studios

More searches than ever are showing images, videos, “People also ask” boxes, maps and featured snippets. Over just a year and a half, the SERP transforms from “ten blue links” to a richer, more interactive page with three SERP features filling the viewport above the fold: images, a featured snippet and the “People also ask” box.

SEO 105
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How Marketers Collaborate Effectively Across Departments [According to HubSpot Marketing Leaders]

Hubspot Marketing

This was an important lesson for Gabrielle Herrera, a marketing manager on HubSpot’s Email Strategy team. Service is fun,” says Victor Pan, a principal marketing manager on HubSpot’s Growth Marketing team, “because they're generally looking for a decrease in customer service calls via content people can self-serve online, like FAQ's.”

COS 81
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What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]

Hubspot Marketing

For example, you may offer a free tool as a lead magnet, but if users want access to all the features, they’ll need to sign up for a paid version. Image Source It lives in a highlight on the brand’s Instagram where users can access the course and easily share it with their networks through the stories feature. Be shareable content.

eBook 145