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Share of search: The SEO metric you can’t ignore

Search Engine Land

SEO is about to be taken seriously. And share of search is how we’ll make it happen. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. The SEO and the PPC did very little. Turns out it can.

SEO 118
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How to navigate SEO in a multi-platform world

Search Engine Land

The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors.

SEO 113
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7 best link-building services for SEO performance

Martech

That’s why we’ve put together a list of the best link-building services to consider helping you achieve improved SEO results in an ethical, white-hat manner. The 7 best link-building services to help improve search rankings. Pricing – Most agencies will offer a variety of link-building packages with different pricing tiers.

SEO 104
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Moz debuts new metric, Brand Authority, to measure brand strength

Search Engine Land

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. The price of a Moz Pro won’t be increasing with the addition of this metric. I asked them why how SEOs and marketers can use this score. What is Brand Authority. Why we care.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

In turn, these shifts create many new marketing careers. Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. This helps search engines index your content, which makes it easier for your audience to find.

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How to optimize for entities

Search Engine Land

I used this definition in my entity SEO article. The first part of this entity SEO series should be used when you need to justify a tactic associated with optimizing for an entity. TL;DR from Part 1: Entities are used as a source for expanding search queries with different terms. The context of the website. SUBSCRIBE See terms.

SEO 102
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The MozCon Virtual 2020 Final Agenda

Moz

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.