Share of search: The SEO metric you can’t ignore
Search Engine Land
OCTOBER 12, 2023
SEO is about to be taken seriously. And share of search is how we’ll make it happen. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. The SEO and the PPC did very little. Turns out it can.
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