Martech

MAY 9, 2024

This week saw the annual release of The Martech Landscape which has 14,106 “tools,” an increase of about 3,000 from last year. A closer look at the 3,000-ish new tools underlines that point. Kim Davis And now, here are this week’s AI-powered martech releases and news.

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Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. We’re seeing the rise of tools like Opus Clip, which takes your long form video content and chops it into interesting smaller videos for socials, such as shorts or reels.

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Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. 1 barrier to the adoption of AI for marketing.

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Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. To some extent, we all are. It’s coming from every direction.

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Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. These AI “Aha!”’ Before the birth of generative AI, these large language models (LLMs) were primarily used to analyze large datasets and predict outcomes.

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Orbit Media Studios

JUNE 5, 2024

But first, we’ll summarize it all in this brief video: The strategies themselves aren’t advanced but the tools we’ll use definitely go beyond the basics. We’ll use the latest tools to strengthen the basic foundations of our lead generation efforts in three ways. Use generative AI to find gaps in conversion copywriting.

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Hubspot Marketing

MARCH 19, 2024

Produce short-form videos. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Image Source Short-form video is also incredibly effective with consumers.

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Search Engine Land

SEPTEMBER 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. Creators are advised to use this label on content that’s been fully or heavily edited by AI to comply with the platform’s rules on synthetic media. These labels should be used on content that includes lifelike images, audio, or video.

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Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

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Search Engine Land

JUNE 6, 2024

Scope creep and resource planning are major challenges to keeping up with ad accounts, according to this year’s PPC Survey. Generative AI is revolutionizing what’s possible with technology, greatly impacting how consumers behave. There are also several button-like assistants, such as the Rabbit R1, Humane AI Pin and Limitless Pendant.

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Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

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Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. Interviews and podcasts.

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Hubspot Marketing

NOVEMBER 13, 2023

Low-Budget Marketing Campaign Tips Media Campaigns Be Realistic When you have few resources, one of the worst things you can do is have unachievable expectations. She adds that this can be challenging if you’re an ideas-first person, but also a lesson in prioritizing time, resources, energy, and budget.

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Search Engine Land

FEBRUARY 16, 2024

However, this has increased with Amazon’s focus on using AI and machine learning for product recommendations, search relevancy, and customer behavior analysis. In 2024, this has become even easier with generative AI. Amazon even has its own AI tool to help with product listings. Ssponsored brands video targeting.

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Search Engine Land

MAY 9, 2024

We also need to care about AI. Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). Generative AI might Generative AI has become a significant topic for brands worldwide. Generative AI completely making up testimonials and information. Who will give the answers?

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Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. Look at the image below to see what makes business professionals adopt ML and AI technology.

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Hubspot Marketing

JULY 31, 2023

Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness. users report watching online videos each day. But creating strong video or audio content takes time, effort, and resources. AI will enable podcast and video hosts to facilitate deeper conversations.

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Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

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Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. And while it’s far too early to predict a winner, my money is on ChatGPT.

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Buffer Marketing

APRIL 11, 2024

  Conserve your people resources Depending on people sure feels nice, but it doesn’t always work well.  But they are an increasingly precious resource. The "who can I ask" mindset further depletes people resources that are already struggling.   Limited staff resources.   Knowledge gaps.

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Hubspot Marketing

SEPTEMBER 26, 2023

Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. This year, we’ve seen an explosion of AI tools — with the rise of Chat GPT and pending developments in AI search.

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Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. same text, video/audio, or image, depending on the task). Improved image search rankings and site visibility.

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Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

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Duct Tape Marketing

FEBRUARY 10, 2024

Weekend Favs February 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Its platform simplifies generating engaging video scripts, titles, and SEO strategies, making video marketing accessible and efficient.

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Hubspot Marketing

NOVEMBER 13, 2023

While AI is a hot topic as of late, it's been around for a long time. At our agency, Mekanism , we are seeing beyond the hype and exploring how AI will impact all aspects of marketing, including research, strategy, creativity, and performance. Here, let's explore how private AI tools can transform your advertising strategy.

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Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

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Hubspot Marketing

MAY 30, 2023

It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly?

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Hubspot Marketing

JANUARY 22, 2024

Double down on short-form video content. Short-form video continues its reign on social media, with 53% of marketers planning to increase their investment in 2024. But wait, there's more: short-form video generated the most ROI from any media format for marketers last year, closely followed by images.

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Search Engine Land

FEBRUARY 15, 2024

This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. It can also generate or refine scripts for your TikTok videos. Why we care. Creative Assistant explained.

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Hubspot Marketing

MAY 15, 2023

AI is poised to completely revolutionize the ways in which we work, interact, and even play. But none of these changes seem to compare to what's coming with AI. Here, I'll explain how HubSpot's Blog team plans to leverage AI without sacrificing the "human element" that makes our content successful in the first place.

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Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.

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Digital Marketer

FEBRUARY 16, 2024

Owing to the large number of video content available on the platform, you want to ensure that yours stands out. To make it happen, you need to master effective content creation tips , use fantastic lighting, and invest in powerful video editing software. There are tons of editing tools on the market that promise amazing results.

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Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

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Scoop.it!

MAY 30, 2024

The factors that contributed to overload included Too many accounts to manage Not enough digital tool support 24/7 access to information Too many apps to check Curated content can reduce this overwhelm by presenting only what’s relevant and useful. It can be helpful to use advanced, time-saving tools for this step.

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Welcome Software

JANUARY 12, 2024

I’ve got a better chance of not just bringing my content strategy to life, but even strengthening it as I go through the year—because AI tools are fully coming into their own. And lately, AI-generated content is also becoming a bit of a distraction in its own way.

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Hubspot Marketing

MAY 16, 2023

This generative AI tool produces answers to almost any question it’s asked. Generative AI is the newest form of artificial intelligence that’s making headlines. While the technology isn’t new, AI can now create authentic content that’s usable in marketing. What is generative AI? Generative AI starts with a prompt.

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Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. There will be an AI for that! AI advances are astounding.

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