Scoop.it!

MAY 30, 2024

5 benefits of content curation in an age of information overload Here are five ways content curation benefits you and your readers. Save resources The content hamster wheel is hard to keep up with. Money: you’ll save the revenue you’d be spending on a content team or freelancers to create in-house content.

Transform 86

Transform User-Generated Law Promotion 86

Hubspot Marketing

OCTOBER 24, 2023

In today‘s post, you’ll learn how machine learning can supercharge your marketing team. Optimize Content Distribution Efforts Machine learning can analyze the performance of different content distribution channels and offer optimization strategies. Optimize Ad Targeting and Bidding ML is revolutionizing targeted advertising.

User-Generated 122

User-Generated Price Retail Marketing 122

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Are your workflows running you, or is your team in control of them?

Management 98

Management Transform Whitepaper Marketing 98

Sprout Social

MARCH 23, 2020

According to research from Global Workplace Analytics , employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. There are plenty of benefits to remote working and managing a remote team. Trust comes first.

Transform 137

Transform Millennials Communications Management 137

Search Engine Land

MARCH 27, 2024

price, product attributes, distribution, promotional actions) and external issues (e.g., This enables companies to make data-driven decisions, optimizing resource allocation across key activities like product pricing and improving brand loyalty through enhanced consumer understanding. economic state or competitive moves).

Marketing Mix 128

Marketing Mix Marketing Marketers Price 128

Sprout Social

APRIL 16, 2024

If your leadership team is bought in on social listening, the only thing standing between you and smarter social insights is improving your social listening query building skills. The best way to break through this barrier is to get exceedingly clear on what information will drive the most value for your strategy, your team and your business.

Health 94

Health Industry Insights Branding Market Research 94

Search Engine Land

SEPTEMBER 11, 2023

You operate on a tight budget or limited resources SEO isn’t prohibitively expensive. The thing is, SEO can wait if you’re on a tight budget or have limited human resources or time. Instead, they rely on a well-developed indirect sales distribution system.

SEO 145

SEO User-Generated Energy Promotion 145

Scoop.it!

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. A noticeable uplift in team morale and engagement.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Rock Content

MAY 2, 2023

B2B businesses in particular can benefit from specialized technical writing. This allows companies and teams to communicate complex information to audiences that would otherwise find it valuable but would struggle to understand it without translation. These communication and writing skills are often lacking in business teams.

Manufacturing 79

Manufacturing Finance Communications SEO 79

Hubspot Marketing

FEBRUARY 2, 2023

Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. So, let’s dig deeper into some key benefits that result from mature project management processes. Project management enables a team to build trust and credibility among peers, customers, and stakeholders.

Management 133

Management Communications Finance Product 133

Martech

FEBRUARY 25, 2022

But before jumping into the purchase process, you should follow the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. What are our reporting needs? Read next: What is digital asset management?

Management 120

Management CMO Price Communications 120

Rock Content

AUGUST 2, 2023

We reinforced the transition of affinities groups to employee resource groups. Making marketing better,” means for us, doing all we can to generate value in our business, and distribute it to others. We advocate that marketing is a force for good and inclusive, existing primarily for the benefit of others.

Non-Profit 79

Non-Profit Education Law Digital Marketing 79

Search Engine Land

MARCH 17, 2023

Insourcing means you use people and resources within your company to create content. Outsourcing means using people and resources outside your company (i.e., These people might belong to a dedicated content marketing team with defined roles like content manager, content writer, social media manager, editor, etc.

SEO 101

SEO Shipping Place Management 101

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively.

User-Generated 106

User-Generated Marketing Marketers CMO 106

Sprout Social

FEBRUARY 12, 2024

While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite.

Influencer Marketing 100

Influencer Marketing Transform Marketing Marketers 100

Martech

DECEMBER 20, 2021

Davey and his team put together this resource to help marketers organize their digital assets. Its emphasis on content, teams, and workflow gives professionals a helpful roadmap to using their campaign content data effectively. Perform a gap analysis and resource audit. Image: Mark Davey. Image: Mark Davey. “In

Management 127

Management Branding User-Generated New Technology 127

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Content marketing drives many benefits for your brand. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly. Without distribution, it can’t deliver traffic.

Marketing Strategy 143

Marketing Strategy Thought Leadership SEO Marketing 143

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. Content personalization and distribution. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Content search and discovery.

Transform 114

Transform Analytics Communications Marketing 114

Sprout Social

JULY 14, 2023

Jill Rowley Salesforce When your marketing team is enabling sales , it becomes easier to achieve target goals. In this guide, we will investigate the benefits and challenges of sales and marketing alignment. Wasted resources When sales and marketing teams operate independently, resources like time, materials and budget may go to waste.

Key Performance Indicator 75

Key Performance Indicator Marketing Marketers Communications 75

Hubspot Marketing

NOVEMBER 16, 2022

Powerful tools enable marketing teams to increase the quality and timeliness of their marketing efforts. Consider, for instance, how project management software can help you coordinate cross-functionally and ensure all team members have visibility into the tasks required to get a campaign off the ground. To solve for that.

Product 96

Product CMO CRM Management 96

Martech

DECEMBER 18, 2023

Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Optimize budget and resource allocation.

Transform 117

Transform Marketing Marketers Traditional Marketing 117

Martech

APRIL 6, 2023

Every marketer should continue to pursue creating and distributing thought leadership to stand out in the sea of sameness. Using AI will enable small teams (or individuals) to scale their efforts and be more efficient, which will have an enormous impact on the results that can be achieved. Brand Nothing beats having a powerful brand.

Thought Leadership 145

Thought Leadership Telemarketing Transform Direct Mail 145

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post? Meet the team social media post examples include: Welcoming new hires to your team.

User-Generated 94

User-Generated Branding Management Promotion 94

Martech

DECEMBER 19, 2023

Understanding the role of campaign management software If you wanted to summarize the benefits of campaign management tools in one word it’s “organization.” The team members working on a marketing campaign need to be organized before, during and after the launch to be efficient and informed.

Management 81

Management Outbound Marketing User-Generated Analytics 81

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Benefits and capabilities of marketing work management tools.

Management 131

Management Marketing Marketers Whitepaper 131

CXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. This helps players achieve objectives consistently, even when team members change. They map out a repeatable process to avoid chaos and confusion in your team and with customers. Content channels.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. Creative teams are rapidly developing new skills in “prompt engineering.” Ideation ChatGPT and its visual counterparts are powerful tools for creative brainstorming.

Transform 134

Transform Marketing Marketers Market Research 134

Marketing Insider Group

NOVEMBER 17, 2020

Different resources and tools are necessary to handle both sides. For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Quick Takeaways. Image: CMI.

Marketing Strategy 144

Marketing Strategy Content Marketing Key Performance Indicator Marketing 144

Sachs Marketing Group

MARCH 8, 2023

Are you curious about the benefits of ChatGPT in digital marketing? In this article, you will discover the benefits of ChatGPT in digital marketing services. The Benefits of ChatGPT ChatGPT can help businesses and digital marketing professionals streamline their workflow in several ways. What is ChatGPT?

Digital Marketing 91

Digital Marketing User-Generated Marketing Marketers 91

Hubspot Marketing

JANUARY 31, 2019

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. Manage employee benefits. So what does that mean for you?

Law 120

Law Health Education Management 120

Sprout Social

MAY 8, 2023

Of course, this isn’t an exhaustive list of legal terms, and you should consult with your legal team to find out if there are any other relevant topics you should be familiar with. As a preventative measure, your legal team might want to be privy to some or all of your social content before you hit publish.

Law 105

Law User-Generated Education Branding 105

Rock Content

SEPTEMBER 20, 2023

Additionally, the GTM strategy is used to determine the distribution channels and generate demand for your product or service. In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. The benefits of a GTM strategy are numerous.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Martech

DECEMBER 14, 2023

Highlight what sets your offering apart from competitors and what tangible benefits and solutions you provide. A lead scoring system will help you focus your time and resources on the most promising leads. Which companies are most likely to benefit from your offerings? Opportunities distribution. Company size.

Pharmaceutical 90

Pharmaceutical CRM Customer Acquisition Communications 90

Martech

DECEMBER 13, 2021

This article will focus on the discovery part of building your DAM strategy, finding the right teams, building KPI’s & demonstrating ROI. Hence, the business understands the benefits and costs and, more importantly, the resources needed to make DAM successful and utilized to its most total capability within an organization.

Management 122

Management Transform Energy Communications 122

Martech

MAY 3, 2023

Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. That sounds like a rough experience, right?

Whitepaper 106

Whitepaper Email Marketing Customer Journey Education 106

Martech

FEBRUARY 21, 2023

In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. With it, you can: Concentrate resources toward a coherent strategy. As a result, they gain a variety of benefits. Clearer direction for how to spend time, money and resources.

Performance Marketing 98

Performance Marketing Market Segmentation Marketing Marketers 98

Rock Content

OCTOBER 13, 2023

Allow me to recommend a solid one: AI Content Wizard , an artificial intelligence resource recently launched by Rock Content’s content marketing platform, WriterAccess. Combining the most modern resources of artificial intelligence with the full potential of human creativity. Your team will appreciate this!

Education 72

Education User-Generated Product SEO 72