Buffer Marketing

NOVEMBER 12, 2024

Half a million followers across platforms is no mean feat — and certainly not bad for someone who started posting on Instagram for fun.  From photographer to photographed As a budding photographer, Gigi took to Instagram in her teens to share her work. Then the time came for me to apply to colleges.

Branding

Hubspot Marketing

NOVEMBER 1, 2024

via GIPHY Image Source Lemonade stands as we know them — people making lemonade and selling it at stands outside of events or their homes — are inherently D2C. via GIPHY Image Source Lemonade stands as we know them — people making lemonade and selling it at stands outside of events or their homes — are inherently D2C.

Manufacturing

Buffer Marketing

DECEMBER 19, 2024

With the platform promising not to turn to advertising — “That's not what we believe in at Bluesky,” Rose says — they’re looking at other ways to make money, and share it with the creators, too. Rose shared how the small team is setting the stage for a creator monetization system.

Promotion

Buffer Marketing

JULY 22, 2024

  So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. " Get powerful results Learning how to run Facebook ads is easy once you've mastered Facebook Ads Manager — and results tend to happen quickly. What are the benefits of advertising on Facebook?

Advertising

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. If you want to understand how to add a paid social strategy into the mix, read our guide on creating the ideal hybrid strategy. How to create a social media marketing strategy in 7 steps 1. Set SMART social media goals 4.

Social Media Marketing

AWeber

MAY 15, 2025

Ever wondered how people earn passive income online, even while they sleep? When someone makes a purchase through your unique affiliate link, you get paidoften without ever handling inventory or customer service. What is Affiliate Marketing and How Does It Work?

Affiliate Marketing

Hubspot Marketing

MAY 8, 2025

Advertising is how businesses promote themselves and what they sell to their audience members. In this guide, well discuss why its so effective, explain how to create a strategy for your business, and provide inspiration to help you get started. Table of Contents How effective is social media advertising? The cherry on top?

Advertisers

Buffer Marketing

AUGUST 21, 2024

Growing your business with LinkedIn pages : for learning how to use LinkedIn for business. Instagram’s creator course : for learning the basics of the platform , understanding how to create Instagram Reels , and ways to earn. Here are the top 12 courses to improve your social media marketing skills.

Social Media Marketing

Hubspot Marketing

MARCH 26, 2025

The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations. And when it comes to how consumers value individual creators, 49% make daily, weekly, or monthly purchases based on influencer posts. It was about adding value. Now, its her full-time business. In the U.S.

Gen Z

Sprout Social

JUNE 26, 2025

billion , influencer marketing in Australia is transforming not only how people engage but how they spend. This is particularly important because paid social content often appears in the same feed as organic social content, making it hard for users to differentiate the two at a glance.

Influencer Marketing

Buffer Marketing

JANUARY 16, 2025

Supports platforms like Instagram, TikTok, YouTube, and more. Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat.

Price

Hubspot Marketing

JULY 22, 2024

To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks. To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside.

Marketing Plan

Buffer Marketing

JULY 22, 2024

It’s an arm of social media marketing where you spend money to reach the right audience. For example, on Instagram, you can show your ads in-feed and on Stories, and you can use images, videos, slideshows, carousels, and polls within your Instagram ads. How does social media advertising fit into social media marketing?

Advertisers

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. It makes your business present and easy to find when theyre actively looking for solutions. Table of Contents What is organic marketing?

Gen Z

Buffer Marketing

SEPTEMBER 12, 2024

But, as a solopreneur, I didn’t have a lot of extra time or money on my hands.   Now, that doesn’t mean pushing all of your personal beliefs via your business channels (we’ve likely all seen how quickly that can backfire).  I knew I wanted to do more for the causes that mattered to me.

Education

Buffer Marketing

FEBRUARY 17, 2025

But how do you prove it? You need to add not just the engagement metrics but also prove you’ve made informed decisions to get the value of money & resources. You need to add not just the engagement metrics but also prove you’ve made informed decisions to get the value of money & resources.

Transform

Hubspot Marketing

DECEMBER 23, 2024

I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement. Lets explore their top learnings and some key tips for making the most of AI in your MarTech strategy. So, instead of trying to dodge it, think about how you can make the most of it.

Transform

Hootsuite

OCTOBER 2, 2024

They’re an investment that pays off in efficiency, so make sure to budget for them. A social media budget is a document that specifies how much you plan to spend on social media over a specific time. Whatever tool you use, make sure that the data is clearly presented and easy to understand. Stay flexible.

B2C

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. You need to know what works for your audience and what does not.

Key Performance Indicator

Marketing Insider Group

JUNE 23, 2025

Running a business can feel extremely overwhelming, regardless of how much support and resources you have at your disposal. That’s why outsourcing your digital marketing can make a huge difference. No more Googling “how to get more engagement on Instagram” at 2 a.m. You make amazing croissants.

Digital Marketing

OnDemand CMO

DECEMBER 18, 2024

If weve learned anything over the past few years, its this: the businesses that thrive are the ones that arent afraid to adapt, evolve, and make bold moves. At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. Real-Time Decision-Making: Theres no time for set it and forget it.

Transform

Sprout Social

MAY 22, 2025

As Jorgensen puts it: No matter what your business or nonprofit organization is about, your end goal is to make connections with people. As Jorgensen puts it: No matter what your business or nonprofit organization is about, your end goal is to make connections with people. That doesnt mean leaving performance behind. Real people.

Social Media Marketing

Neil Patel

JUNE 27, 2025

Instagram ads can work incredibly well. Let’s break down what Instagram ads really cost and how to keep ad spend under control without sacrificing performance. Key Takeaways Instagram ads average $0.20–$2.00 What Is the Actual Cost of Instagram Ads? But you’re wasting money if you’re paying $0.70

Price

Backlinko

DECEMBER 6, 2024

In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. This framework helps you map ideal interactions.

Customer Journey

Buffer Marketing

JULY 7, 2025

” Whether it’s a catchy beat, a funny voiceover, or a weird little soundbite that somehow makes total sense, trending audio is the For You fuel behind many of TikTok’s most viral videos. This guide walks you through nine simple ways to find trending TikTok sounds — and how to make the most of them once you do.

Entertainment

Search Engine Land

AUGUST 1, 2024

Most enterprises make changes more slowly than the SEO landscape evolves. This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. Building AppScripts. mobile users use voice search every day.

SEO

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Costco is a great example of a company that makes the most of earned media.

PR

Hubspot Marketing

JANUARY 16, 2025

How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score? How to Score Content Lets walk through the steps to score your content. After explaining each step, Im going to show you how this looks using the example of a blog post from my website, Walk The Camino Portugus.

Analytics

SocialPilot

AUGUST 5, 2024

Plus, social media platforms have rules up to your neck about how and when you can publish content. So, let’s see how to set up repeat posts on your social media channels. How To Schedule Repeat Posts on Social Networks? Here is how you can repeat posts on your social media networks. Post too much; you are just noise.

Management

Buffer Marketing

JANUARY 30, 2025

If you’re using a logo, make sure it’s clear and properly cropped. If you’re using a logo, make sure it’s clear and properly cropped. Skip the fluff and focus on who you help, how you help them, and why they should follow you. Spoiler: You didn’t.

User-Generated

Hubspot Marketing

JANUARY 28, 2025

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. Then why throw money at Facebook ads like crazy? Lets start by exploring 10 real-life examples of how senior marketing pros optimize their campaigns. Is your audience on LinkedIn?

Non-Profit

Hootsuite

OCTOBER 18, 2024

Here’s how to know if Reddit marketing is right for you and examples to get started (that won’t get you roasted). Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. No idea what I just said? Everything.

Marketing

Backlinko

JULY 1, 2025

How did a small business get this kind of exposure? How did a small business get this kind of exposure? By posting simple behind-the-scenes videos of candle-making. So, you can choose the ones that fit your resources and goals. Your small business doesn’t need a huge budget to get noticed.

Marketing

Scoop.it!

AUGUST 29, 2024

Saves time and other resources Perhaps the best part of curated content is that you don’t have to create it, which also means you save tons of time, energy, and money (these resources are incredibly essential, especially if you’re a new-age startup or if you’re still trying to build your presence on social media channels).

Content Marketing

Vertical Response

AUGUST 5, 2024

Learn how to turn your digital content into steady income. Want to monetize your content? This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Understanding Content Monetization In the digital age, content monetization has become a cornerstone for creators aiming to generate income from their work.

Affiliate Marketing

SocialPilot

MAY 8, 2025

Without social media audience analysis, you waste time and money crafting content that rarely converts, targets the wrong people, and lacks valuable engagement. So, analyzing your social audience is about understanding what makes them engage, stick, and convert. Where do they mostly frequent How they engage with your content.

Gen Z

Businesses Grow

OCTOBER 14, 2024

” Ted makes an observation that is profound in its simplicity and wisdom. “Just take a look at the dominant digital platforms—and consider how little they actually create. . “Just take a look at the dominant digital platforms—and consider how little they actually create. What does Facebook really create?

User-Generated