Orbit Media Studios

MARCH 10, 2024

You just got some media coverage. There you are in the press or on someone’s blog. Usually, the spike in website traffic from media coverage lasts only for a few hours. Usually, the spike in website traffic from media coverage lasts only for a few hours. First, share it on social media and mention the writer.

PR 106

PR SEO CMO Energy 106

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. I am trained with Search Engine Land content.

Promotion 101

Promotion B2C Retail Direct Mail 101

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. However, without the right mental health marketing strategies, many professionals miss the chance to align their practice with potential patients during heightened awareness.

Health 52

Health Transform Education Marketing 52

Rock Content

APRIL 8, 2024

Developing a local SEO strategy is crucial in today’s digital landscape. This guide will help you better understand how to develop winning strategies for regional success with effective SEO practices. Did you know that 60% of internet users contact businesses directly based on local search results?

SEO 88

SEO Place Promotion Marketing Strategy 88

SocialPilot

MAY 7, 2024

Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Orbit Media Studios

JANUARY 16, 2024

People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. By Andy Crestodina It’s a website. You can put anything there. But should you?

PR 127

PR SEO Place Promotion 127

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses.

CRM 103

CRM Whitepaper Marketing Marketers 103

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Content Creation. Distribution.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Here, we’ll go over what you need to know to create an amazing inbound marketing strategy. Supporting techniques can include SEO, lead nurturing, buyer personas, and social media engagement.

Content Marketing 72

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 72

Businesses Grow

MARCH 6, 2023

wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. Is it really marketing?

Social Media Marketing 145

Social Media Marketing Marketing Marketers Entertainment 145

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. To drive a successful influencer marketing campaign, staying up-to-date with the industry trends and success strategies is most important. It helps you to evaluate your steps and learn from others’ mistakes.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Rock Content

FEBRUARY 17, 2024

Best of all, social media and content marketing can support and amplify your offline events. Try these tips to make the best use of your online platforms to promote your real-world events. Align your promotion and amplification with those goals. Start Early Start promoting your event early.

PR 60

PR Promotion Email Marketing User-Generated 60

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. Again, when we think of influencers, we typically think about a person on camera promoting a brand, product, or service.

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Scoop.it!

MARCH 14, 2024

Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Content Marketing 101

Content Marketing Marketing Marketers User-Generated 101

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

FEBRUARY 16, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The initial de-influencing videos that began circulating in January featured social media users talking about the viral products they wouldn’t recommend to discourage overconsumption.

Influencer Marketing 123

Influencer Marketing Social Media Marketing Marketing Marketers 123

Vertical Response

SEPTEMBER 11, 2023

Email marketing is one of the most effective marketing strategies for businesses of all sizes. However, to make your email marketing strategy successful, you need to have a strong email list. In this blog post, we will share tips and strategies on how to grow your email list, whether you are an email marketer or a small business owner.

eBook 75

eBook Email Marketing Promotion Marketing Strategy 75

Lynton Web

MARCH 9, 2023

The next phase is to use the information throughout your inbound marketing plan and strategy. Where to Use Buyer Personas in Your Marketing Strategy As a quick refresher, a buyer persona is a fictional representation of your ideal customer. But it also involves being aware of which social media sites the persona frequents and when.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Social Media Marketing 130

Social Media Marketing Marketing Marketers Influencer Marketing 130

Hubspot Marketing

DECEMBER 14, 2023

As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes.

Transform 112

Transform User-Generated Marketing Marketers 112

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities.

Branding 130

Branding Logistics Influencer Marketing Affiliate Marketing 130

Hubspot Marketing

MAY 8, 2023

As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Transform 77

Transform User-Generated Marketing Marketers 77

Search Engine Land

MARCH 14, 2024

This article examines what hidden gems are, how we know Google’s committed to them as part of their future SERP strategy and your options for filling the SERPs with hidden gems that build positive exposure for your brand. When it was launched, it was a search feature (like a featured snippet) intended to promote external content.

SEO 115

SEO Transform Promotion Branding 115

Search Engine Land

NOVEMBER 17, 2023

UGC has the potential to be a key activation within your search SEO strategy, especially now that: “Experience” sits within the E-E-A-T guidelines. Several factors drive this shift: Empowered users With the proliferation of social media platforms, users have more opportunities to voice their opinions and share their experiences.

User-Generated 110

User-Generated SEO Education Promotion 110

Orbit Media Studios

FEBRUARY 14, 2023

We’ll focus on the top three promotion channels: SEO, email marketing and social media. Some content strategies focus on social media. Most content programs promote content everywhere , but content performance varies widely across channels. Just look at your own data. We’ll start with an easy one.

SEO 144

SEO Content Marketing Analytics Promotion 144

AWeber

NOVEMBER 22, 2023

But new marketers often spend so much time promoting their services that they can’t keep up with the workload. Coaches tend to find clients through marketing strategies such as word of mouth, email marketing, podcasting, speaking engagements, blogging, networking, and social media marketing.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Lynton Web

APRIL 11, 2024

Blogging can help you achieve your goals, whether you're looking to establish yourself as a thought leader in your industry, drive traffic to your website, or share your thoughts and ideas with the world. In this guide, we'll explore the ins and outs of blogging, from the basics to advanced strategies, to help you become an expert blogger.

Whitepaper 105

Whitepaper SEO eBook Place 105

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! But you know what they say – nothing good comes easy.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Hubspot Marketing

MAY 23, 2022

Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. Here are the key video marketing statistics you should keep in mind to inform your strategy. General Video Marketing Stats. 74% of companies optimize videos for silent auto-play.

Video Marketing 136

Video Marketing Marketing Marketers Promotion 136

Rock Content

JUNE 29, 2023

According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this year. Since the pandemic, interviews have emerged as a mainstream tool worldwide, spanning podcasts, videos, and social media channels.

Transform 84

Transform Promotion Education Marketing 84

Scoop.it!

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. This blog will spotlight why those marketers adopt a webinar strategy. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86