Adobe Experience Cloud Blog

DECEMBER 13, 2016

First, both marketing and sales need to focus less on MQLs (marketing qualified leads) and more on SQLs (sales qualified leads). Third, you may want to consider transforming your outbound SDR team to account-based SDRs. It’s More Than Marketing. Account-based marketing encompasses a lot more than the name implies.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Sprout Social

JULY 1, 2021

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey. Live Video.

Transform 145

Transform Food User-Generated Branding 145

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Adobe Experience Cloud Blog

JANUARY 6, 2017

Mark Schaefer is a social media keynote speaker, author of five best-selling marketing books, host of the Marketing Companion podcast, and consultant focusing on digital transformation. A terrific post on why statistics are catnip to social and content marketers. What would I do if I were starting a blog from scratch?

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Adobe Experience Cloud Blog

AUGUST 15, 2016

We’re on the forefront of video becoming the norm, so it’s imperative to start incorporating video into your social media marketing strategy moving forward. Let’s take a look at how three social platforms are transforming the way we consume video and why video marketing should be one of your top objectives: 1.

Thought Leadership 91

Thought Leadership Transform Social Media Marketing Video Marketing 91

Sprout Social

DECEMBER 8, 2022

Use this type of video to introduce a product or service to new audiences and help existing customers troubleshoot or enhance their experience with the product. For a brand like Sprout, predictions serve as useful thought leadership that social media managers can use to think ahead. Predictions. Goals, goals, goals.

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Education Key Performance Indicator Entertainment Transform 139

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

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Video Marketing Marketing Strategy Transform B2C 123

Exposure Ninja

JULY 5, 2023

A well-crafted content marketing strategy is the cornerstone of an effective B2B marketing campaign. Establishing thought leadership: Share valuable content, join industry discussions, and showcase your expertise on social media to position your brand as a thought leader and go-to resource in your field.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Lusha

JULY 21, 2024

Public Relations (PR): Secure media coverage and thought leadership opportunities to increase brand visibility and establish credibility. Trend 2: The Power of Video Marketing Video content continues to dominate the digital landscape. It’s engaging, shareable, and effective in capturing attention.

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CRM Customer Acquisition User-Generated Customer Journey 52

Hubspot Marketing

FEBRUARY 4, 2025

Today, I'm going to pull back the curtain (sorry, I just saw Wicked ) on how HubSpot's Blog team reimagined our approach to content transforming what used to be a siloed blog strategy into a dynamic, multi-channel storytelling machine. If you sell video marketing software, a video marketing report is your sweet spot.

Transform 104

Transform Thought Leadership Market Trends Video Marketing 104

Adobe Experience Cloud Blog

OCTOBER 17, 2018

Expertise in this field is a crucial element in almost all marketing campaigns , and marketers need to know how to use it effectively. Marketers often use their own in-house resources to create graphic design, although some may work with specialized agencies or freelancers. People have asked the question “is print design dead?”

Transform 134

Transform Thought Leadership Marketing Marketers 134

Martech

JULY 3, 2024

Niche innovators : Specialized tools like conversational and video marketing that address specific needs or gaps. These purchases, while valuable, represent a shift from the era of sweeping martech transformations to one of careful, targeted enhancements. of the budget in 2024, spending fell across martech, labor and agencies.

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Transform CMO Thought Leadership Customer loyalty 132