Animalz blog
JULY 22, 2025
“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” That’s how Mallory Russell describes her journey at Square, where she grew a solo blog into an enterprise content engine. Her story shows what’s possible when you rethink search across every algorithm, from Google to TikTok to AI.
The Drum
JULY 22, 2025
Which, how, why, when, how much…? Kicking off our Social Media for Drummies guide, here’s your no-bull guide to the industry’s burning questions on social media. From AI-powered content to platform shakeups and ROI pressure, the social media marketing game is fast-paced and sharp-elbowed. With algorithms in flux, audiences darting across platforms and AI rewriting the rules of engagement, marketers are steering their brands through a white-knuckle ride.
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Aspiration Marketing
JULY 16, 2025
To create marketing that truly converts and builds lasting relationships, you need more than just raw data–you need genuine understanding. Buyer personas provide this crucial layer of insight, transforming raw information about your target audience into actionable knowledge about their needs, pain points, and aspirations. These detailed profiles become the foundational element for all your communication efforts, ensuring your messages are relevant, timely, and impactful.
Buffer Marketing
JULY 16, 2025
If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. If you’re looking to build an audience, “more video” is often touted as the answer.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Hubspot Marketing
JULY 21, 2025
I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably excited to share today’s interview. And, my selfishness aside, this former Disney marketer has a lot to learn from. Today’s master turned his covid furlough hobby into a highly successful YouTube channel with nearly 4 million subscribers and a cookbook on the New York Times Best Seller list.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Backlinko
JULY 15, 2025
Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then, you stop publishing for three months. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Creating a content strategy has many benefits, including: Focuses your efforts on content your audience actually wants Saves you time by eliminating gu
Aspiration Marketing
JULY 17, 2025
A well-crafted email has the power to cut through the constant digital chatter and forge meaningful connections with your audience, ultimately driving valuable conversions. But, the question is: how do you consistently create emails that not only land in inboxes but also compel recipients to open and take action? To guide you through this process, we've compiled a comprehensive email marketing checklist outlining the essential elements for achieving higher engagement and conversions.
Buffer Marketing
JULY 15, 2025
LinkedIn has come a long way from being just “the career network.” In 2025, it’s where professionals build personal brands, brands find their audiences, and creators grow through connection. Whether you're hiring, creating content, or planning a marketing campaign, understanding how people use LinkedIn — and how the platform is evolving — can give you a serious edge.
The Drum
JULY 21, 2025
From unhinged content and creator chaos to community-powered growth, big shifts are happening in social and marketers can’t afford to scroll past them. This cheat sheet breaks down 10 of them. Social media never sleeps. While you were scheduling your next brand post, entire trends popped off, platforms rebranded and Gen Z decided the algorithm was a vibe or a villain depending on the day.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Martech
JULY 16, 2025
In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward process or technical execution. Managers, meanwhile, lead teams that span across these categories. This model helps organizations understand the diverse skills and responsibilities needed for modern martech teams.
Set Up
JULY 16, 2025
Creating a marketing budget isn’t just a financial exercise; it’s a strategic act. It’s your roadmap for growth, your guardrail against wasted effort, and, when done well, your strongest case for internal alignment and external results. But while most marketers know how much they wish they could spend, far fewer know how much they should. So, where do you begin?
Aspiration Marketing
JULY 21, 2025
The Evolving Landscape of Viral Content Remember when going "viral" felt like winning the lottery—a random stroke of luck reserved for a select few? That perception is rapidly changing. With the explosion of short-form video platforms like TikTok , Instagram Reels , and YouTube Shorts , virality is no longer just about chance; it's increasingly about strategy, data, and deliberate execution.
Seth's Blog
JULY 15, 2025
Everything that happened yesterday, and the yesterdays before that, is real. It happened. Perhaps it’s the hard work you did to earn a degree, or a significant error that cost you and others a great deal. Maybe it’s a community you chose to join, or one that you failed to embrace. All of these costs are sunk. We can’t undo them. They’re a gift from our former selves.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Hootsuite
JULY 15, 2025
Tracking your social media performance isn’t hard. The hard part is knowing what to track — and why it matters. You could spend all day looking at your social media metrics : likes, comments, shares, follows, reach, saves, sticker taps, video views, clicks… the list goes on. But those numbers alone won’t tell you what to do next. That’s where social media KPIs come in.
Martech
JULY 21, 2025
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What’s the biggest technology and media shift impacting marketers that doesn’t involve AI? The biggest technology or media shift impacting marketers today, aside from AI, is the rise of privacy and data regulations, particularly in the wake of changes like the GDPR in Europe and t
The Drum
JULY 18, 2025
From tech to tariffs, 2025 has presented no shortage of challenges – and opportunities – for global marketing leaders. At the WFA CMO Forum in Cannes, we caught up with nine senior marketers to find out the most important lessons they’ve learned so far this year – and how those insights are influencing their planning for the months ahead. If 2024 was a year of recalibration, 2025 is the year of confronting complexity.
Sachs Marketing Group
JULY 21, 2025
Artificial Intelligence (AI) isn’t just a buzzword anymore – it’s reshaping the internet as we know it. The influence of artificial intelligence is being felt in nearly every aspect of how we create, share, and consume content on social media. Brands, creators, and marketers are working faster than ever thanks to AI tools. Still, that speed comes with new challenges: oversaturated feeds, blurred lines between real and artificial, and shifting audience expectations.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Vertical Response
JULY 21, 2025
Wondering how SEO engine optimization can help your website rank higher on search engines like Google? SEO involves improving various elements of your site to attract more visitors and boost conversions. This guide will walk you through technical, on-page, and off-page optimization strategies, plus tips on maintaining long-term results. Key Takeaways SEO is a continuous process aimed at improving website visibility through technical, on-page, and off-page optimization to attract potential custom
SMA Marketing
JULY 17, 2025
AI Summary: This post covers the basics of competitive SEO research and compares three tools—Ahrefs, SEMrush, and SE Ranking. It explains the difference between business and search competitors, then walks through how each platform analyzes keyword performance, traffic trends, and content visibility. The focus is on identifying gaps, understanding competitor strategies, and adapting to changes in AI-driven search results.
Martech
JULY 15, 2025
The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. Today’s consumers are harder to win over — even when experiences are personalized, relevant and responsive to their needs. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions.
The Drum
JULY 17, 2025
Less than a quarter of CMOs report having enough budget to deliver their strategy. Chris Callaghan at Jaywing says that’s all the more reason to make sure you know what’s working. With marketing budgets under more scrutiny than ever, there’s a growing pressure to make every pound work harder. This relies on being able to measure how impactful marketing plans are, but what does that actually mean in practice?
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
SocialPilot
JULY 17, 2025
Social proof is a powerful psychological phenomenon that states people rely on the actions and opinions of others when making decisions. Coined by American author and psychologist Robert Cialdini, social proof plays a crucial role in shaping consumer behavior. For online businesses with no in-person salespeople or physical product demonstrations, putting social proof on websites is one of the most effective ways to convert leads.
Hootsuite
JULY 18, 2025
Editor’s note: We sat down with Jeremy Jones, Global Head of Creative, to tap into his expert insights on turning content into business outcomes. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top executives… “We get you and we got you.” Jeremy Jones , Global Head of Creative at Wink, Mailchimp’s in-house agency, has a knack for boiling down complex social strategy to its true essence: connect with your potential customers.
Sprout Social
JULY 15, 2025
You’re putting in the hours on X (formerly Twitter), creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard to know if that effort is moving the needle. Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals.
Martech
JULY 15, 2025
As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven by what comes before the first click. Whether your content is read, cited or referenced by generative AI, AI visibility is now the first point of influence for many brands. To stay competitive, your content must be built for that visibility.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
The Drum
JULY 17, 2025
Marketing leaders from Microsoft Advertising, Skoda, Unilever, Samsung, Philips and more gathered to confront the AI shift head-on. Are CMOs truly ready to lead in a machine-shaped world? This is what they said – unfiltered, relevant and urgent. “We’re not just adapting to technology: we’re adapting to a completely new marketing paradigm,” says Globant Gut's managing director, Marwa Khalife.
Neil Patel
JULY 19, 2025
Think a website redesign is just about fixing your homepage or refreshing the layout? Think again. Too often, these projects focus on changing the look or chasing the latest trends. But if your redesign doesn’t fix what’s actually broken, your site won’t perform any better or win you more business. In this guide, I’ll show you what a website redesign really involves and walk you through my agency’s 11-step process — including mistakes to avoid.
Hootsuite
JULY 15, 2025
When I was starting out in marketing, most of my time went into things like manually transcribing interviews, digging through industry research, and wrestling with spreadsheets to build reports. Now? AI can take a half-baked voice note and turn it into a solid outline before I’ve even finished my first coffee. The biggest shift I’ve seen in marketing isn’t just in what we create — it’s in how we create it.
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