user-generated-branding 
illumin
MAY 15, 2025
Geotargeted marketing lets brands identify and target consumers based on certain demographics and behavior, aside from just location. Its also worth capitalizing on putting your brand out there and launching your campaigns during or even before peak seasons. Consider geotargeting options when running your campaigns.
Sprout Social
MAY 14, 2025
million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.
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Martech
MAY 12, 2025
Multi-touch attribution Understanding how customers interact and convert through user-level touchpoints remains a crucial part of any marketers toolkit. Some level of user-based attribution will always be needed to monitor and optimize daily activity. Laws like GDPR in Europe and CCPA in the U.S.
Animalz blog
MAY 15, 2025
Many companies are generating more search impressions through strong content, yet average CTR continues to fall. A growing number of keywords that trigger AIO results and capture user attention before they ever reach the organic listings. You can also use SEO for brand visibility. At Animalz, weve seen this trend firsthand.
Martech
MAY 13, 2025
If youre looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for many marketers who are already comfortable with basic generative AI tools. Designed for specific use cases defined by you, the user. Consistency: Use a consistent brand voice and messaging across all of your marketing.
Marketing Insider Group
MAY 12, 2025
Bids adjusted by device, location, time, and user behavior: The system reacts instantly to real-time signals, showing your ads when and where theyre most effective. Build Segmented Campaigns for Precision Lumping all users into one campaign limits your ability to speak directly to their needs. Image source 2.
Buffer Marketing
MAY 13, 2025
you're raising awareness on a topic How to use campaign engagement metrics For brands, campaign engagement rate is a helpful way to adjust your approach mid-campaign. For a brand looking for its next partner, that kind of result stands out. If engagement’s low, you might rethink your next post or shift your ad spend.
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