Martech

MAY 13, 2025

By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. Retrieval-Augmented Generation, or RAG, involves supplying GenAI models with external context carefully selected data or content to produce more accurate, relevant and targeted outputs.

Transform 80

Transform Whitepaper User-Generated Marketers 80

Hubspot Marketing

MAY 13, 2025

Ill take you through mistakes to avoid while advertising on Reddit so you can show up authentically and make the most of your brand presence on Reddit. In our 2025 research , 28.78% of marketers reported creating content that reflects brand values as a top strategy in 2024, and that number is holding strong in 2025.

Copywriting 73

Copywriting Marketers Marketing User-Generated 73

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 65

Gen Z Transform Fashion Food 65

Marketing Insider Group

MAY 13, 2025

How do you make sure your brand gets seen without relying entirely on paid ads? That means understanding user intent. In 2025, AI-generated content is everywhere but its the human-centered content that stands out. Build a Brand People Actually Trust Organic visibility isnt just about SEO its also about branding.

PR 70

PR SEO User-Generated Digital Marketing 70

Backlinko

MAY 12, 2025

However: Your users should be able to find what they need via your navigation menus and internal links. Forbes Sitemap URL: [link] I showed you Forbes XML sitemap above, but the site also has an HTML sitemap for users. This makes it easy for users to find products they need for their child. But it can supplement it.)

eCommerce 78

eCommerce User-Generated Manufacturing SEO 78

Hubspot Marketing

MAY 12, 2025

Get the full rundown of which brand moments made the cut below. 1 in 4 ( 25% ) marketers are currently exploring creating content that reflects their brands values. This year, tons of digital marketing campaigns circulated social media channels and group chats, but, as the old proverb goes, only the most stellar stood out.

Gen Z 69

Gen Z Fashion User-Generated Digital Marketing 69

Exposure Ninja

MAY 16, 2025

Download my free copy Causes for a Gradual Drop in Website Traffic Changing Search Behaviours If your website traffic is dropping but rankings and site performance look solid, the cause might not be technical or strategic it could be a shift in user behaviour. The biggest driver behind changing search behaviour is generative AI.

User-Generated 52

User-Generated SEO Analytics Retail 52

Backlinko

MAY 12, 2025

Users are pickier. And rewarded content that actually helped users and met search intent. Poor User Experience Even if you escape Google’s penalties, keyword-stuffed content creates a terrible user experience. Damaged Brand Reputation Keyword-heavy content can make your site appear spammy and unprofessional.

SEO 68

SEO User-Generated Food Place 68

Backlinko

MAY 14, 2025

Other times, itll generate something entirely new. Your task is to craft a title tag that is clear, clickable, and offers context to enhance search engine ranking and user engagement. Pro tip: Skip your brand name in most title tags. Sometimes Google will just grab the heading ( H1 ) of the page. And not always better.

SEO 71

SEO Transform Marketing Strategy Email Marketing 71

Backlinko

MAY 12, 2025

Ideal for agencies and power users. Pros and Cons Pros Cons Saves hours on large-scale edits Has a bit of a learning curve, so it’s best for intermediate and advanced users Price Google Ads Editor is free to use. Generate Creative Ad Copy Faster Need new ad copy ideas? Best for occasional use. Free trial available.

Price 81

Price Copywriting Advertisers Advertising 81

Backlinko

MAY 12, 2025

There are templates to get you started: But you can also customize it with your brand colors, fonts, and layout: When you publish your page, you can track views and clicks to see what your audience is interested in: Whether youre a creator, freelancer, or a small business, Start Page helps you lead your followers to the content you want them to see.

Management 58

Management CRM Price Analytics 58

Welcome Software

MAY 12, 2025

It's content on content on content, and more recently: it's a lot of AI-generated content too. But if you're looking to stand out (which, we're guessing you are), you want to strike the right balance between AI efficiency and what makes your brand special.

Transform 40

Transform Energy Whitepaper User-Generated 40

Scoop.it!

MAY 15, 2025

Creating exceptional brand experiences at every touch could be the way to do that. If you look at the typical buyer’s journey, you’ll find that it takes approximately eight consumer-brand touches to go from awareness to conversion. McKinsey found that in 2021, 71% of consumers expected personalized brand interactions.

Content Marketing 59

Content Marketing Non-Profit Shoppers Real Estate 59

Hubspot Marketing

MAY 15, 2025

When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Source When youre thinking about content pillars for social media marketing , there are a few common categories that tend to work for most brands: Educational. Inspirational. Community-building. Behind-the-scenes.

Education 116

Education Transform Promotion Health 116

Martech

MAY 16, 2025

Choose the right platform (stop spreading too thin) Before you launch anything, look hard at where your audience spends time and where theyre most ready to engage with your brand. Instagram and TikTok : Strong for visual brands, lifestyle products and short-form video. You need to go deeper. This helps gauge efficiency.

eCommerce 122

eCommerce CRM Customer Journey User-Generated 122

Hubspot Marketing

MAY 13, 2025

Thats how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Todays master in marketing knows a thing or two about user-generated content and how brands can make it work for them. But keep it brand relevant. SEO is dead, long live SEO!

User-Generated 108

User-Generated Marketers Marketing CMO 108

Orbit Media Studios

MAY 13, 2025

Of course, 1,040 users isnt a big sample. We surveyed about 0.0004% of total US search engine users. In less than two years, AI went from virtually zero users to more than one billion regular users. Answer generation is better than information retrieval. This has implications for B2B brands. See the reviews?

User-Generated 76

User-Generated SEO Thought Leadership CMO 76

Exposure Ninja

MAY 16, 2025

With zero-click searches rising and AI-generated answers dominating search results , shouldn’t content marketing be dead by now? While traditional SEO focuses on ranking your website in Google or Bing search results, GEO goes further by optimising your content to become the preferred source when AI systems answer user queries.

Content Marketing 52

Content Marketing Real Estate Transform Marketers 52