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7 reasons your conversion metrics look great — but your sales don’t

Martech

Dig deeper: Why full-funnel marketing is key to profitability 2. Your attribution model is stuck in 2010 Still using first-touch, last-touch and linear attribution? The marketing funnel’s simplicity misses the nuances affecting modern consumers. You’re only getting a snippet of your customer’s journey.

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What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Orbit Media Studios

The most experienced marketers are the most productive There’s a strong correlation between years of experience and writing frequency. Today, I have a team that handles production, and we are far more topically disciplined. And 15 years before that in Corporate Brand, Product Marketing leadership roles.

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Email Marketing Design Trends We’re Expecting in 2023

Litmus

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Isolated product images. Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5 Bringing UX ideas to email design.

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B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). The one thing that concerns me is that sales and marketing alignment continues to be an issue. Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Too often we grab the latest product brochure, sales presentation or case study and post it online. Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? You want to be found when they do.

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

They are looking for companies to be transparent and responsive in their interactions, to provide valuable content and even expecting to be asked for product and service improvement ideas. by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog?