Martech

APRIL 3, 2024

Q: You have extensive career experience in email marketing, content and B2B strategy. What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to. Can you figure it out?

Thought Leadership 66

Thought Leadership Email Marketing Marketing Automation Platform B2C 66

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. And it’s not happening today, not even for emails from brands I love.

Email Marketing 74

Email Marketing Promotion Retail User-Generated 74

Adobe Experience Cloud Blog

OCTOBER 19, 2009

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

Marketing Plan 74

Marketing Plan Email Marketing Marketing Marketers 74

Hubspot Marketing

OCTOBER 11, 2023

And Twitter, for that matter — sponsored tweets have only been around since 2010! 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. Let’s go dive into the timeline of events.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Litmus

MARCH 11, 2016

When it comes to email marketing, it’s all about your audience. Use Litmus Email Analytics to discover which email clients are most popular with your subscribers. of market share, so it shouldn’t be discounted. Outlook 2010 : 35%. Android : 10.3%. Apple Mail : 7.6%. Outlook : 6.7%. Mail : 3.0%. Sign up free!

Email Marketing 63

Email Marketing User-Generated Analytics Marketing 63

AWeber

JUNE 29, 2023

3 - Reposition the blog content I loved the content from the original blog “ Here’s How Email Color Can Impact Subscriber Behavior ” but that was very specific to email marketing. So I decided to reposition the blog to talk about the psychology of color in marketing. I optimized it in 2020 and again in 2023.

SEO 91

SEO Email Marketing Analytics Promotion 91

Martech

DECEMBER 4, 2023

Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. In that case, the overall benefit of using an emoji in a subject line might far outweigh the ugly results when a minority of email clients can’t render the emoji. Marketing is a percentage game, after all. Modern email clients handle that just fine.”

Marketing Strategy 107

Marketing Strategy Marketing Marketers Market Segmentation 107

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. 2015 – CSS animation within email gains popularity.

Email Marketing 66

Email Marketing User-Generated Communications Branding 66

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

To a packed room in the Georgetown University conference center in Washington DC, Manish Goel and Craig Spiezle kick off the Online Trust Alliance’s (OTA) 2010 forum. With authors like Chris Brogan (Trust Agents) rising up the New York Times best seller lists, marketers are talking about building trust and how to go about doing so.

Promotion 81

Promotion Email Marketing Customer Marketing 81

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Litmus

OCTOBER 26, 2018

Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited. Interactive emails aren’t easily measured. Carousel or image gallery.

Real Estate 81

Real Estate Whitepaper Retail Email Marketing 81

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer?

Telemarketing 81

Telemarketing Customer loyalty B2C Inbound Marketing 81

Marketing Insider Group

JULY 6, 2010

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?

Telemarketing 75

Telemarketing Customer loyalty Marketing Mix Inbound Marketing 75

Martech

SEPTEMBER 13, 2021

Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation.

Customer 102

Customer Branding User-Generated Millennials 102

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing 81

Telemarketing Customer loyalty User-Generated Marketing 81

Marketing Insider Group

JUNE 29, 2010

by Michael Brenner, June 29, 2010 Related Posts: 7 Tips For Successful Lead Follow-up Be A Hero: Choose Appointment Setting for Your Next Campaign 5 Sales Closing Techniques Need to Drive Leads? Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? All rights reserved.

Telemarketing 69

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 69

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Keep up the good work!

B2C 86

B2C Telemarketing Customer loyalty Marketing Mix 86

Litmus

MAY 3, 2019

And, more importantly, where are we going with email marketing? While email marketing has been around for a long time, it’s changed a lot—especially in the last few years. Welcome to Delivering , a podcast about email marketing and it’s place in the world.

Law 56

Law Email Marketing Advertising Advertisers 56

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow! All rights reserved.

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing B2C 77

Marketing Insider Group

DECEMBER 7, 2010

B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing 78

Telemarketing Transform Inbound Marketing Customer loyalty 78

Duct Tape Marketing

JUNE 17, 2011

The Changing Role of the Phone in Marketing R U Collecting Mobile Phone Numbers Yet? How I Use Email Marketing HTML vs Text in Newsletters and eZines? I’ve been using GroupMe and think it works well. Related Posts: Are Small Private Social Networks the Next Layer? Note: There have been some updates since I published th.

Direct Mail 73

Direct Mail Marketing Marketers Communications 73

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Greg Link’s keynote at the OTA 2010 summit had one statistic that stands out and answers the question: Why does trust matter to B2B marketers? Trust matters to marketers because people buy from businesses they trust. 91% of people decided to buy from a business they trust. It’s that simple.

Thought Leadership 89

Thought Leadership Marketing Marketers Email Marketing 89

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Telemarketing 74

Telemarketing Customer loyalty User-Generated Inbound Marketing 74

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Nov 11 2010 Thanks Andrew! Chelsie Baugh Dec 1 2010 Michael, Thanks for the insight on reasonings behind why businesses blog!

Marketing Mix 76

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 76

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? And I agree with you.

Telemarketing 79

Telemarketing Marketing Mix Customer loyalty User-Generated 79

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? And I agree with you.

Telemarketing 79

Telemarketing Marketing Mix Customer loyalty User-Generated 79

Marketing Insider Group

NOVEMBER 2, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. The leaves continue to fall off the trees here in my neck of the woods.

Telemarketing 68

Telemarketing Customer loyalty Inbound Marketing B2C 68

Marketing Insider Group

MAY 18, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Litmus

MAY 14, 2021

The Nielsen Norman Group, a well-known usability firm, released a study comparing scrolling and reading behavior between 2010 and 2018. In 2010, 80% of time was spent in the first three screenfuls of content. Our current take on this longstanding marketing assumption is: It depends. Source: Nielsen Norman Group. It all depends.

Email Marketing 122

Email Marketing Shipping Marketing Marketers 122

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 77

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Rose Dec 1 2010 Lots of good points here, Michael.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

JUNE 24, 2010

With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! Summit Augmented Reality For B2B Marketing in 2011? All rights reserved.

Telemarketing 76

Telemarketing Customer loyalty Entertainment User-Generated 76

Marketing Insider Group

OCTOBER 5, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

New Markets 75

New Markets Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

OCTOBER 19, 2010

Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment , Sales Funnel , Strategy 2 Comments Post a comment kenny madden Oct 19 2010 AMEN!!! Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

JUNE 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The simplest way for B2B content marketers to get found by the right prospects and convert qualified web visitors into leads is via Blogging (IMHO).

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Marketing Insider Group

OCTOBER 7, 2010

Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment , Telemarketing 6 Comments Post a comment Rhino B2B Telemarketing Oct 9 2010 Love it! Trinity Oct 10 2010 A very good advice. Michael Brenner Oct 11 2010 Thank you Trinity! Michael Brenner Oct 14 2010 Thanks Matt.

Telemarketing 81

Telemarketing Customer loyalty B2C Inbound Marketing 81