Remove 2010 Remove Place Remove Whitepaper
article thumbnail

What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Orbit Media Studios

They are likely more comfortable writing case studies, ebooks and whitepapers. A lot of my early stuff I seemed to be trying to earn a place at the table. Getting to that place changed everything. Experienced bloggers also write longer articles. What are you doing differently these days, Ann? Everything. Have an opinion.

article thumbnail

Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo

Animalz blog

She says, “I need to make sure that we have distribution and promotion plans in place before I ever put pen to the page. A request moves forward only when a channel-specific promotion plan is in place. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Certainly, millennials will become a driving force in tomorrow’s workplace.

article thumbnail

B2B Lead Nurturing in 2010

Adobe Experience Cloud Blog

As we move closer to 2010, New Year’s resolutions are top of mind. The right processes must be put in place to nurture and develop relationships with this group so they don’t fall in the crack between marketing and sales. One day later, the prospect is sent an email with a whitepaper attachment that reinforces the advertising topic.

article thumbnail

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Use the key insights from your surveys to create whitepapers on the top pain points. Research smart placement : And now that you understand your prospects needs and you’ve created compelling content, you need to place that content where the largest majority of your prospects will find you. Videotape your interview and post it online.

article thumbnail

7 Tips For Successful Lead Follow-up

Marketing Insider Group

However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale. Kathleen Jul 20 2010 Continuously “touching&# leads through calls and emails is the best way to nurture a lead.

article thumbnail

The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine

Adobe Experience Cloud Blog

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. The new revenue engine works best when all of these processes are in place and working effectively: Lead generation. Learn More.