This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This change will impact how you manage your Search and Display campaigns. Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. Dig deeper: US vs. Google, round 2: Government targets digital ad business Options.
A Dilbert On Search Engine Keyword Research 2014: There was a fun searchmarketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss. Google Tests “Sponsored Map Icons” 2010: The Sponsored Map Icons were a new way to promote your business within Google Maps.
Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point searchmarket share gain in the U.S. Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data. Armstrong: Google Gets “First Dibs” At AOL Search Deal. Armstrong: Google Gets “First Dibs” At AOL Search Deal.
2011: Police examined the data that Google collected between October 2009 and May 2010 and determined that it broke two South Korean laws. ” Google Search Suggestions For Mobile Get Locally Relevant. 2010: Query suggestions varied based on user location. Market Share. 2010: Another warning.
How to know when it’s time to pay for search analytics tools 2019: Searchmarketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Goojje, A Google China Knockoff 2010: It is a basic search engine, playing on the Google name and Google logo.
Study: Facebook Ad Click-Throughs Declining 2011: Click-through rates on Facebook ads only averaged 0.05% in 2010, down from 0.06% in 2009 and well short of what was considered to be the industry average of 0.1%
E-commerce sales jumped this holiday season as searchmarketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local SearchMarket. 2010: Google.jp 2010: Netconcepts was a Wisconsin-based SEO company founded by Stephan Spencer. Bing Adds More Health Data To Search.
Google Bug & Slow PR Leads To Chinese Hack Rumors 2010: Google executives page was showing up in Chinese language. Google Now Offering “Remarketing” To All AdWords Advertisers 2010: Google had initiated a trial of remarketing for display and text ads throughout its content network in March 2009. billion by the end of 2010.
2011: Spending on search engine marketing grew 23% year-over-year in the fourth quarter of 2010. Google Gets 75% Of Paid Search Clicks & Dollars: Report. 2010: The stats cover Q4 of 2009, and show Google’s share of paid search clicks rising from 71% in Q3 to 74.4% 2010: The Pundits Are Wrong!
In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Best Buy to sell search ads under its own in-house media company. 2010: The mobile market was real – and red hot.
Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid searchmarket in the US continued to grow. The Big List: 168 Marketing Trends, Predictions & Resolutions For 2011.
.” Hello Chomp, Goodbye Android Market 2011: iPhone “app search engine” Chomp introduced a version for Android to help address the “problem of app discovery.” Google Adds Flickr, Picasa Photos To Street View 2010: The integration worked the same way it had since February 2009. Is Google’s Street View Trike Headed Your Way?
Ride Don’t Drive: Google Adds Bike Directions To Maps 2010: This was one of the most requested missing features on Google Maps. Google Apps Marketplace Opens For B2Business 2010: it allowed companies and developers to gain access and sell into Google’s “2 million businesses and 25 million Google Apps users.” Video: Does Google Own Us?
Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the searchmarketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.
Google’s $8B Earnings Overshadowed By Leadership Change 2011: In Q4 2010, Google reported revenues of $8.44 Google AdWords Allows Advanced Mobile Targeting & App Downloads 2010: Advertisers could specify the device type and carrier they wanted to target their ads to. Take The Google Webmaster Quiz 2010: “Fun and educational.”
2010: ComScore’s search share figures from December 2009: Yahoo, 17.3%, Bing, 10.7%. Amazon Slaps UK Affiliates Using SearchMarketing Techniques. Amazon Slaps UK Affiliates Using SearchMarketing Techniques. OneRiot Launches RiotWise Ad Network For Real-Time Search. It was at 65.7%.).
Google Fights “Pogostick Searchers” With New “Get More” Option 2010: “Get More” links appeared when a searcher came back to the search results page. 2010: Did this meeting signal that both men (and both sides) were interested in some sort of “healing” or rapprochement? Does CEO Coffee Summit Equal Détente For Apple, Google?
What local SEOs should focus on in 2020 2020: Four experts offered their top three recommendations for local searchmarketers. Google Social Search Goes Live, Adds New Features 2010: It was a way of seeing customized search results based on the people in your social network. How Search-Like Are Social Media Sites?
18, 2010), in which Google’s Matt Cutts (featuring Danny Sullivan) mentioned that Google wanted to make communication a priority in 2011. Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. From SearchMarketing Expo ( SMX ).
Google Is Bing’s 4th Largest Referring Source 2010: MSN was by far the top source, the last site visited by 42.7% Google Goes Live With “In-Stock, Nearby” Mobile Shopping 2010: Google was working with a limited number of retailers but was inviting others to apply to become part of the program. of Bing users before they went to Bing.
5 takeaways from Google’s Q4 2018 earnings for searchmarketers 2019: Google executives discussed search experience, campaign, device and performance updates. 2015: Would it be Bing, Yahoo or Apple itself that supplied Safari’s search engine? Also, Bing would power Facebook search outside of the U.S.,
Cars, Restaurants, Financial Services Top Study Of “Complaint Searches” 2011: When it came to raw complaint searches, nothing beat the auto industry. Google: Mobile Query Growth “Dramatically Higher” Than PC 2010: Google’s mobile traffic growth had been 5X over the past two years. 2010: Spoiler alert: Yes.
Google Wants Feedback On Buzz 2010: Google was asking for user feedback and ideas for its Google Buzz product, and had set up an ideas forum using Google Moderator. How Wikipedia Turned PPC / Paid Search Into SEM 2010: How small changes snowballed into an entirely new meaning. Related: Does SEM = SEO + CPC Still Add Up?
Google AdWords Now Offering “Bid Ideas” 2010: The feature gave suggestions on if you should increase or decrease your bids on certain keywords. Google Tweaks Mobile Search, Adds Olympics Onebox, Yahoo Offers Dedicated Mobile Olympics Site 2010: Google made some subtle changes to its mobile homepage and searchbox.
Google Bans Itself Again By Banning BeatThatQuote.com 2010: Google acquired and then penalized BeatThatQuote within a single day. Google Makes Mobile Instant Previews Official 2010: Google’s Instant Preview feature, which let users view thumbnails of webpages in results, was officially being rolled out to Android and iOS devices.
Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It 2014: That meant more protection for searchers but what did the loss of referrer data mean for searchmarketers? Ballmer Critical Of Google’s China Decision 2010: Ballmer called it an “irrational business decision” on Google’s part.
Google “Search Plus Your World” To Launch Beyond US? Likely, As Secure Search Set To Expand 2012: It also meant that searchmarketers could expect the percentage of “(not provided)” data to greatly increase.
I was very close to using our March 1 edition of This day in search history to wish Yahoo a happy 28th birthday. Especially after I saw our 2010 story, Happy Birthday, Yahoo: 15 Years Old Today. But why was that the only headline from March 1 on Search Engine Land about it being Yahoo’s birthday? In 1995, Yahoo!
Kayak Welcomes Google As Travel Search Competitor, With ITA Acquisition Still Under DOJ Review 2011: The travel search engine didn’t fear Google’s entrance into the travel searchmarket, according to Paul English, Kayak.com’s co-founder and Chief Technology Officer.
.” Google Stops Censoring In China, Hopes Using New Domain Meets Legal Requirements 2010: Rather than the expected “pullout” from China, Google hoped to continue operating within the country. Bing Updates iPhone App 2010: Including private search option as well as search history options, and more.
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges 2022: Searchmarketers applauded Google’s proposed user privacy measures, but also highlighted its shortcomings – particularly the number of topics in the initial design. Report: Click Fraud Rate Drops to 19.1%
2009: An Android OS netbook by 2010? 2012: Predictions For Local Search In 2012 – Year Of The Dragon by Chris Silver Smith. 2008: Inside Information: Interviews With In-House SearchMarketers – Part 2. 2008: A B2B SearchMarketer’s New Year’s Resolutions by Brian Kaminski. 2009: Surprise! Could it be?
Google Gains Try Again Button For Discussion Results 2010: Google said it was “meant to give users who click on a result, visit a web page, then click back, the opportunity to discover more information of that same type.” So Now Google Thinks Everyone Should Care About Chinese Censorship?
Google Maps To Add “Google Store Views” 2010: Google Store Views would allow people to virtually walk into the store, off of Google Street Views. Yahoo Sells “Non-Core” Asset HotJobs For $225 Million 2010: Yahoo would continue to have a career site, but it would be powered and populated by Monster. Reduce Your Visitor’s Anxiety.
“Googler Killer”, Cuil, Patent Applications Acquired By Google 2012: Cuil, which launched in June 2008 and went defunct in September 2010, had their patent applications acquired by Google. The Microhoo Bunch 2010: The recently approved Microsoft-Yahoo search deal, set to a TV theme song.
A Dilbert On Search Engine Keyword Research 2014: There was a fun searchmarketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss. Google Tests “Sponsored Map Icons” 2010: The Sponsored Map Icons were a new way to promote your business within Google Maps.
The Future Of The Internet: Search Looks Bright 2010: 76% of those asked thought that the internet was enhancing our intelligence. Google Simplifies Site-Specific Bidding on Display Network 2011: Display Network advertisers who used managed placements would only have to deal with a regular default bid and a Display Network default bid.
Google I/O Conference 2011 Sells Out In 59 Minutes 2011: It took 90 days and 50 days in 2009 and 2010, respectively, for the event to sellout. Twitter Study: Mainstream News Are Carbs, Blogs Are Protein For Your Marketing 2011: Bloggers had more influence than mainstream publications in areas such as technology and entertainment.
The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content. Google’s Zhiheng Wang and Doantam Phan, Using page speed in mobile search ranking. In 2010, Google said page speed was a ranking factor only on desktop searches. by Barbara Starr.
2010: Actually … Google’s goal was to acquire one to two companies a month. Why Don’t Google & Yahoo Offer Twitter Search? Google “Online Marketing Challenge” Has 724 College Teams Signed Up To Be Local SEMs. 2008: When Google tried to turn college and business school students into searchmarketers.
Get the daily newsletter searchmarketers rely on. Brands can now buy Walmart sponsored search ads via API partners. 2020: Walmart Media Group named four initial advertising partners to support sponsored search campaigns. Google Gaining Ground In Smartphone, Browser Markets. Processing…Please wait.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment SearchMarketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Keep up the good work!
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment SearchMarketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?
Admitting Role In Google Anti-Trust Complaints Microsoft Complains Of Google “Lock In” 2010: Microsoft essentially told Google “get over it.” by Cameron Olthuis < February 26 | SearchMarketing History | February 28 > The post This day in searchmarketing history: February 27 appeared first on Search Engine Land.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content