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Google Ads to deprecate enhanced CPC for search and display ads

Martech

This change will impact how you manage your Search and Display campaigns. Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. Dig deeper: US vs. Google, round 2: Government targets digital ad business Options.

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This day in search marketing history: March 18

Search Engine Land

A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss. Google Tests “Sponsored Map Icons” 2010: The Sponsored Map Icons were a new way to promote your business within Google Maps.

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This day in search marketing history: January 7

Search Engine Land

Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Google Webmaster Tools Search Queries Adds Mobile Stats & No Longer Rounds Data. Armstrong: Google Gets “First Dibs” At AOL Search Deal. Armstrong: Google Gets “First Dibs” At AOL Search Deal.

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This day in search marketing history: January 14

Search Engine Land

2011: Police examined the data that Google collected between October 2009 and May 2010 and determined that it broke two South Korean laws. ” Google Search Suggestions For Mobile Get Locally Relevant. 2010: Query suggestions varied based on user location. Market Share. 2010: Another warning.

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This day in search marketing history: January 29

Search Engine Land

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Goojje, A Google China Knockoff 2010: It is a basic search engine, playing on the Google name and Google logo.

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This day in search marketing history: February 2

Search Engine Land

Study: Facebook Ad Click-Throughs Declining 2011: Click-through rates on Facebook ads only averaged 0.05% in 2010, down from 0.06% in 2009 and well short of what was considered to be the industry average of 0.1%

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This day in search marketing history: January 12

Search Engine Land

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. 2010: Google.jp 2010: Netconcepts was a Wisconsin-based SEO company founded by Stephan Spencer. Bing Adds More Health Data To Search.