2011 eCommerce Gen Z 
Hubspot Marketing
OCTOBER 11, 2023
2011 - Snapchat followed Instagram as a mobile-only experience and the first app to popularize disappearing messages and ephemeral content. 2011 - Google+ was created, where users could create Circles of people they wanted to connect with and share content exclusive to those micro-networks. Let’s go dive into the timeline of events.
Hubspot Marketing
APRIL 13, 2020
In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. WeChat launched in 2011, before competitors like Kik and WhatsApp. but news outlets describe it as being even more advanced than TikTok -- particularly when it comes to ecommerce.
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Hootsuite
OCTOBER 27, 2020
That’s roughly double the growth rate that we reported back in January, and represents the largest quarter-on-quarter increase that we’ve seen since we started producing these reports back in 2011. This represents a clear and immediate opportunity for marketers, especially when it comes to ecommerce.
Search Engine Land
OCTOBER 4, 2022
Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. For example: As of 2011, Twitter was processing 1.6 billion search queries per day.
Exposure Ninja
JULY 13, 2022
In 2011, SHEIN was focused on selling wedding dresses, with some women’s apparel on the side, functioning in a similar way to a drop shipping company. The company also purchased Romwe, another Chinese eCommerce retailer. Their brand appeals to Gen Z consumers who want to be on trend but don’t have lots of expendable income.
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