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AmEx’s Member-Get-Member program is a winner with Millennials, Gen Z

Martech

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence.

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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. There’s also the aspect of relevancy.

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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. It got zero likes. Life is good.

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The History of Social Media Since 2003

Hubspot Marketing

2011 - Snapchat followed Instagram as a mobile-only experience and the first app to popularize disappearing messages and ephemeral content. 2011 - Google+ was created, where users could create Circles of people they wanted to connect with and share content exclusive to those micro-networks. Let’s go dive into the timeline of events.

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8 Social Media Platforms That Weren't Founded in the U.S.

Hubspot Marketing

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. WeChat launched in 2011, before competitors like Kik and WhatsApp. platforms, you can place fun animated stickers and filters on images or videos sent within the app. Like many U.S.

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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Sales Force: CMO

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. Gen Z (those born between 1997 and 2010) is entering the workforce in the midst of a significant reevaluation of how, where, and why we work. What about Gen X? The good news? But that isn’t the case.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. To demonstrate that brands and organizations of all kinds can find a home on TikTok, we’ve compiled a list of TikTok accounts making waves in seemingly unexpected places. Local government.

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