Martech

JULY 15, 2021

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. to become the single universal identifier on the market.

Gen Z 110

Gen Z Millennials Direct Mail Retail 110

Hubspot Marketing

JANUARY 22, 2025

In fact, email marketing, in general, is. Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions. Airbnb: Email While still promotional, Airbnbs emails go for the soft sale. It got zero likes. Life is good.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

OCTOBER 8, 2020

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. General Snapchat statistics. Snapchat launched in 2011. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. WeChat launched in 2011, before competitors like Kik and WhatsApp. While over 50% of TikTok's audience is younger than 34, it's also been reported that Gen Z has flocked to Douyin.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Founded in 2011, Twitch is one of the oldest platforms on this list. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

SmartBrief - Marketing

JANUARY 21, 2024

The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z. It’s also inching upward among boomers and Generation X. At the corporate level, one example is Merck.

Product 111

Product Branding Gen Z Health 111

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. In contrast, social media PR is a cost-effective way to build brand awareness through organic reach, targeted promotions, and influencer partnerships.

PR 40

PR Branding Whitepaper Thought Leadership 40