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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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How the Power of Positive Thinking Turns into a Successful Business

Duct Tape Marketing

In this episode of the Duct Tape Marketing Podcast , I interview Laura Schmidt, founder of notes to self, llc. During a trip to Western Kansas with her family on New Year’s Day 2011, Laura watched the scenic Flint Hills roll by, while her feet were propped up on the car dashboard. Marketing Podcast with Laura Schmidt.

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Consumer Insights: Why the Customer Isn’t Always Right

Adobe Experience Cloud Blog

The worst part is that they could have learned from a similar advertising misstep in 2011. Consumer insights are not just critical for marketers, but for research and development, finance, sales, and boards of directors as well. The same can be said about surveys, sales analysis, or other traditional types of market research.

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5 Simple Ways to Improve Your Pricing

Hubspot Marketing

But some smart marketers would disagree. One study from the 2011 Journal of Marketing Research looked at soup sales at American grocery stores. Enforcing a purchase limit sounds a little irrational. Surely to increase sales you shouldn’t cap how much a customer can buy?

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Using Human-Centered Design to Create Better Products (with Examples)

Hubspot Marketing

Take HelloFresh, which was founded in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson. If you’re still unsure of which direction to take, check out 17 Tools & Resources for Conducting Market Research for more ideas. Now, let’s look at a real example of human-centered design: meal subscription boxes.

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The Alexa of Marketing: Helping Win Customers and the Boardroom

Adobe Experience Cloud Blog

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Blame a few fuzzy data in a 2011 study.