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A Marketer's Guide To Video Codecs

Hubspot Marketing

From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. Streaming is ubiquitous. All of this is made possible by codecs.

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The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade

Hubspot Marketing

We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one. How Content Marketing Evolved in the Past Decade. In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. Google changed the game.

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Are VTubers the Future of Video Content Creation?

Neil Patel

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. Some play video games, model clothing, share their thoughts on political situations, review movies, or even release their own music videos. VTubers are taking video marketing to new levels.

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14 Video Production Tips to Enhance Quality and Drive Views

Hubspot Marketing

Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost. 14 Video Production Tips for Your Next Marketing Video. Video Pre-Production Tips. Be well-prepared and organized for your video shoots. What does this tell us?

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The Ultimate Breakdown of Social Video Metrics for Every Platform

Hootsuite

Tip: We have a complete guide on Twitter analytics for marketers if you want to get the most out of your metrics. Snapchat video metrics. Since its release in 2011, Snapchat has developed a robust set of analytics features for personal creators and brands alike to measure their performance. Hootsuite Insights by Brandwatch.

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Viral Videos: A Guide to the Imperfect Art

Hubspot Marketing

How do videos go viral? While for YouTubers of today, it may take a lot of luck, some common elements of viral videos can set you up for success. According to HubSpot research in the 2022 Video Marketing Report , these are the most prevalent characteristics: Title length: Videos had short titles (3 words or less).

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DigitalMarketer Marketer of the Year 2021/2022

Digital Marketer

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. At 19 years old, in 2011, she used her last $75 to build a 7-figure agency, Express Writers, which she grew to $5M and sold ten years later. DigitalMarketer Courses: Agency Scale Accelerator.