This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Gen Alpha Content Consumption Habits Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers. Its members have limited independence and mobility, and over 50% own an iPad , so it’s no surprise video is a popular medium. For example, athletic brand Nike created Nikeland in the game.
To cut through the crowds, use this collection of Instagram templates to create brand-aligned posts that resonate with your audience. Social Media Marketing Ebooks Want to dive deeper into a social media best practice or strategy? The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025.
With the extra time on hand, you can devote additional time to the following: Produce more informative and entertaining videos Build a loyal viewership for your YouTube channel Evaluate your YouTube videomarketing results to make informed decisions. But since 2015, YouTube has used viewer satisfaction to rank videos.
Just one year after its inception, it was attracting more than 65,000 new video uploads and 100 million video views per day. Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. How many videos are on YouTube?
Tuesday: Engaging Your Customers with Effective Videos for Marketing. Jamie Grenney is awesome – he’s one of the smartest guys out there in content marketing, especially video. Mobile Marketing: Stay Engaged Wherever You Are. Thursday: Improving Marketing Results While Aligning With Sales.
I’ve already covered Slideshare as one of the areas where more marketers should focus. In this article, I am honored to bring you an interview with an expert on videomarketing, Michael Litt is the CEO and Co-Founder of videomarketing platform company Vidyard … Is video an opportunity for brands?
Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. That’s according to Precise TV and Giraffe Insights research. The news comes after YouTube reported a 4.4%
Viral marketing campaigns require a visual strategy — this guides potential customers to understand your brand through the use of images. Your visual strategy needs to be compatible with your brand and target audience — it should be interesting, informative, and contain some element of intrigue, such as humor or hope.
hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip Jessica Northey. Chris Brogan.
@hootsuite working from home in style #wfh #smm #socialmediamanager #corporatemillennial ♬ original sound – Hootsuite Why is short-form video so popular? Short-form video content isn’t new. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format.
.” “Like LEGO and Boots’ ads, which make up the rest of the top three, it grabbed people’s attention by trying something different from the usual festive fare and combined it with strong branding.” Other ads, such as Shelter, also did well, but missed out on the top three because of poor brand recall.
Properly designed and produced videos are an amazing way to build strength behind any marketing campaign. Let’s look at 7 ways entrepreneurs can use video to grow their new business. Viral VideoMarketing. Creating Brand Recognition. Do you think their branding messaging is working?
When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. Or T-shirts.
If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.
When you set out to create a video advertisement, you want its influence to span the globe. Brands that elevate themselves up from the level of simply providing a service, to the heralded plateau of being a facilitator of emotion are the brands most likely to succeed in the global online community.
You’re able to tweak this all in YouTube Studio (the tool all YouTubers must use to upload videos and manage their channels) under the Customization tab Channel art I’m going to start with the Branding section (the second tab) since this is where you’ll find the non-negotiables when it comes to your channel.
Across the board, brands, influencers, and every day users report low engagement on Instagram. Instagram has made no secret that short-form video is a top priority these days. Instagram has made no secret that short-form video is a top priority these days. Is Instagram an effective marketing channel in 2023?
They also give brands identity, personality, and emotion. Marketing campaigns can do the same for your business. Marketing campaigns don’t include all marketing efforts for a brand. You’ve also probably heard the word “campaign” used for both marketing and advertising. Increase brand awareness.
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content