Martech
OCTOBER 23, 2023
Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.
Hubspot Marketing
FEBRUARY 15, 2024
Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.
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Hubspot Marketing
AUGUST 17, 2022
But it’s often difficult for brands to expect the same of their customers. Take 2020 for instance - when the pandemic started in March, brands were forced to pivot their marketing strategies, and in some cases, their entire business models. As a result, they lost market share and eventually filed for bankruptcy in 2012.
Marketing Insider Group
OCTOBER 5, 2023
" — Stacy Taylor (@StacyTaylor17) March 13, 2012 @BrennerMichael Lack of time, don't want to put the effort in to be successful on a platform, not understanding tools — Chris Edwards (@toph303) March 13, 2012 @BrennerMichael Lack of time and/or resources to do effectively, whatever "effectively" means.
Adobe Experience Cloud Blog
JANUARY 13, 2012
For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where is social media marketing fit into your plans for 2012? 1. Weak U.S.
Search Engine Land
JANUARY 1, 2023
In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]. The Hottest Reads In Search & Social In 2012.
Marketing Insider Group
DECEMBER 26, 2012
Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. Top B2B Marketing Insider Post of 2012: What Is Marketing?
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