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11 Best Marketing Books for Your 2012 Summer Reading List

Marketing Insider Group

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand – by Joe Pulizzi (@ juntajoe ) and Robert Rose (@ RobertRose ).

PR 111
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Seeing Orange for Days: My Top 4 Takeaways from Content Marketing World

Adobe Experience Cloud Blog

Author: Maggie Jones Couldn’t make it to Content Marketing World this year? After two days, eleven sessions, and an estimated seven million cups of coffee (estimation based on casual observation, not research, evidence, or math), I’ve got a handle on what’s new and exciting for content marketers and the companies who love them.

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5 Steps to Achieve Content Marketing Success [Slides]

Marketing Insider Group

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. Marketing is shifting to storytelling and content.

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The Best In B2B Technology Content Marketing

Marketing Insider Group

Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. Educational content: Zuora’s Academy.

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Driving Engagement through Social Media for Healthcare Providers

Adobe Experience Cloud Blog

And to learn more about the state of digital marketing in healthcare, download our new ebook How to Leverage Digital Marketing in the Healthcare Industry. They used social media, content marketing , and YouTube to ramp up their efforts and get the community involved–and all for a good cause.

eBook 134
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22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B

Marketing Insider Group

Top takeaway of the conference for me: content marketing is the hot topic of the moment in B2B Marketing. 4,500 @ slideshare views over the weekend of the new B2B Marketing Innovation eBook [link] #mpb2b. e6e6e6 ;'> October 1, 2012 9:23 am via HootSuite Reply Retweet Favorite. TopRankMarketing.com.

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8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot Marketing

Finally, for the projects you want to keep in-house, here is a list of ebooks and guides that might be helpful to your team: Run a Website Grader report. Ebook: Website Redesign Guide. Ebook: 50 Brilliant Homepage Design Examples. Ebook: How to Design and Optimize Landing Pages. Ebook: The Marketer's Guide to Mobile.