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Google Search at 25: SEO experts share memorable moments

Search Engine Land

The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. The SEO industry effectively shares its history with Google. Am I the only one who feels like there can’t have been a world without Google?!

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Entity SEO: The definitive guide

Search Engine Land

The announcement’s 11th anniversary is only a month away, yet many still struggle to understand what “things, not strings” really means for SEO. In May 2012, one could argue that entity SEO was born. So if entities have been important for Google for over a decade, why are SEOs still confused about entities?

SEO 131
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This day in search marketing history: January 5

Search Engine Land

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. 2016: Here’s what the move meant for those managing Bing Ads campaigns. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps.

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This day in search marketing history: January 18

Search Engine Land

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify.

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This day in search marketing history: February 27

Search Engine Land

and Venice In 2012, Google confirmed the Panda Update 3.3 Now we’re better able to detect when both queries and documents are local to the user. Google’s algorithm would essentially localize a user’s search results on broad queries that had local intent. Google Panda Update 3.3

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This day in search marketing history: March 5

Search Engine Land

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. What’s The Most Searched Thing On Google?

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This day in search marketing history: March 27

Search Engine Land

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. Search On Smartphones Up 26%, On Tablets Up 19% In 2012 [Study] 2013: Desktop searches, meanwhile, were down 6% between November 2011 and November 2012.