Search Engine Land

FEBRUARY 19, 2023

Google introduced the news meta keywords tag specifically for publishers in 2012. Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Google Shopping Tops Amazon Product Ads: 32.7%

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Rock Content

JULY 13, 2020

Therefore, it is always important to be updated on the SEO trends of the moment. Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google. Because of this, we will bring in this post the top 10 SEO trends for 2020. User Experience (UX). Mobile SEO.

SEO 118

SEO User-Generated Transform Food 118

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review 2014: The update gave users the option to override changes without having to review the conflicts first. million and Google’s were 42.2

Search Marketers 86

Search Marketers User-Generated Marketing Marketers 86

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. The Hottest Reads In Search & Social In 2012.

Search Marketers 110

Search Marketers Marketing Marketers Manufacturing 110

Search Engine Land

FEBRUARY 2, 2023

Video: Jennifer Van Iderstyne on agency types & multimedia SEO 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Van Iderstyne about content creation in SEO, capitalizing on misalignments in SEO and more. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Search Marketers 93

Search Marketers Real Estate SEO Marketing 93

Search Engine Land

APRIL 24, 2024

Costs: Google is “spending a ton more on machines” due to generative AI. Many believe we are seeing the inevitable enshittification of Google, where Google puts profit above everything, including its users. Prior to joining Google, he was at Yahoo from 2005 to 2012, a period during which Google ascended and Yahoo declined rapidly.

User-Generated 106

User-Generated Digital Marketing Promotion Advertising 106

Search Engine Land

MARCH 15, 2023

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. feature with option to use multiple map apps 2016: DuckDuckGo’s feature let users choose from Apple, Bing, Here, OpenStreetMap or Google Maps to get directions.

Search Marketers 91

Search Marketers Marketing Marketers SEO 91

Neil Patel

JANUARY 8, 2021

According to Statista , Twitter has amassed more than 330 million active monthly users. Likes, shares, and comments can have a massive impact on SEO. According to cognitive SEO , the higher the average number of shares, comments, and likes a brand has, the higher their website rank actually is. Promote Tweets. Promote Accounts.

SEO 145

SEO Branding User-Generated Promotion 145

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2011: The illustrated guide showed how Google tracked its users and how DuckDuckGo didn't. ” – Google.

Search Marketers 92

Search Marketers Advertising Advertisers Marketing 92

Search Engine Land

JULY 24, 2023

Google Search Generative Experience vs. Knowledge Panel This is perhaps the most obvious comparison we can draw. Recently, we have Google’s Search Generative Experience preview. Here is one of the animated previews which Google has shared: The preview sparked panic among SEOs, as it indicated limited space for organic search links.

Real Estate 92

Real Estate SEO User-Generated Advertising 92

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

JANUARY 11, 2023

2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Yoast SEO 17.9 2012: Google effectively launched a “who to follow” search engine, a way to show people and companies with social accounts that searchers might be interested in. consumers spent $204.5 German Govt.

Search Marketers 112

Search Marketers Health Law Marketing 112

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO. Featured snippets and knowledge panels, once huge topics in the SEO community, are on the decline. There’s a big difference.

SEO 106

SEO B2C Transform User-Generated 106

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. “We don’t thrive & users don’t thrive unless the ecosystem thrives.”

Search Marketers 124

Search Marketers Neuromarketing SEO Marketing 124

Buffer Marketing

FEBRUARY 5, 2024

Madrigal in a 2012 article for The Atlantic , refers to the social sharing of content that occurs outside of what can be measured by web analytics.  And since 2012, the skew of traffic that isn’t accurately measured has only increased as Internet users have become more privacy-conscious and moved to closed apps.

Analytics 101

Analytics User-Generated Digital Marketing Communications 101

Hubspot Marketing

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. generic top-level domain -- also known as the gTLD. Using Them in Your International SEO Strategy. Types of Domain Structure. com" (or ".org,"

SEO 135

SEO Shipping User-Generated Retail 135

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. But what does this mean for SEOs?

SEO 93

SEO Transform User-Generated Analytics 93

Search Engine Land

AUGUST 4, 2023

Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now. As of Aug.

User-Generated 88

User-Generated SEO Digital Marketing Place 88

Search Engine Land

JULY 1, 2023

Russell Ketchum, director, product management at Google, fought back tears as he broke the jaw-dropping news: “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies.” Universal Analytics: 2012-2023.

Analytics 102

Analytics User-Generated Digital Marketing Advertising 102

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Marketing Insider Group

JANUARY 24, 2022

Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Grow your social proof with case studies. Image Source.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Search Engine Land

MARCH 16, 2023

Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile 2015: Google said webmasters should implement autocomplete markup to improve mobile user conversions but didn’t say it would be a ranking factor. How Big Will Google’s Mobile-Friendly Update Be? billion, a mere $140 million more.

Search Marketers 92

Search Marketers Marketing Marketers User-Generated 92

Martech

AUGUST 27, 2021

Just one more way that the fragmented digital landscape is also melting into itself, with brand buzz on social media merging with user-generated product reviews and e-commerce. Google has essentially said that SEOs (or those attempting SEO) have not always used page titles how they should be for a while (since 2012).

User-Generated 109

User-Generated Food SEO Advertising 109

Search Engine Land

OCTOBER 17, 2022

Much of what moved the needle in terms of SEO years ago is no longer effective. What matters in SEO today are things like E-A-T , core update quality questions , product review questions , and whether content is helpful. Don’t overlook technical SEO. You can do a lot of good things with technical SEO.

SEO 135

SEO Health User-Generated Product 135

Hubspot Marketing

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Well, it all depends on the user personas you're targeting. In the new millennium, we had the Y2K computer scare.

User-Generated 143

User-Generated Marketing Marketers SEO 143

Search Engine Land

JULY 14, 2023

The list of complaints is long – from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant platform for measuring website performance and user behavior. This should not be a surprise to any user.

Analytics 95

Analytics Key Performance Indicator User-Generated Customer 95

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. StrategiQ launches Spark, an SEO deployment platform.

Search Marketers 119

Search Marketers Manufacturing SEO Marketing 119

Search Engine Land

JANUARY 13, 2023

2012: Founder Gabriel Weinberg has been taking feedback and tweaking the design for at least three-plus weeks in the site’s community forum, where he announced the new look and layout. 2010: Query suggestions varied based on user location. Google Creates Smart Sitemap Generator Tool. Hell yes we are! Market Share.

Search Marketers 114

Search Marketers Non-Profit Marketing Marketers 114

Digital Marketer

MARCH 17, 2023

Well, with ChatGPT flying past 100 million users in just two months…we’re living in the future. Reduce Content Overhead Costs and Frustrations by 5x-25x With the AIO Model It’s now the Stone Age to sit at your computer and drum up 2,500 words for an SEO post from a blank slate. It’s 2023, and we’re officially here.

Finance 68

Finance User-Generated Energy SEO 68

Search Engine Land

FEBRUARY 11, 2023

So they asked someone familiar with SEO to look into it. JCPenney said they knew nothing about the links – and subsequently fired their SEO firm. Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies 2016: Google discussed internally if they should add an SEO certification program and decided not to do so.

Search Marketers 91

Search Marketers SEO Retail Marketing 91

Neil Patel

SEPTEMBER 1, 2020

While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. Optimized Description.

Real Estate 145

Real Estate Shipping User-Generated Promotion 145

Rock Content

APRIL 30, 2020

SEO is a key Digital Marketing strategy. It’s where users find the most visible links, as well as those most frequently accessed by users — who generally don’t go past the first page of results to find what they’re looking for. And having a good SEO strategy can get you there! How to start an SEO strategy?

SEO 81

SEO User-Generated Digital Marketing Communications 81

Search Engine Land

APRIL 17, 2023

E-E-A-T: Google’s quality offensive Google has highlighted the significance of the E-E-A-T concept for improving the quality of search results and on-SERP user experience. On-page factors such as the general quality of the content, link signals (i.e., via a social graph and user ratings). NN = noun).

User-Generated 134

User-Generated SEO Education Place 134

Rock Content

FEBRUARY 16, 2024

Google Forms is an application for creating and managing forms, officially introduced in 2012. Its platform is online ( SaaS ) and free to all Google users. Allow respondents to see scores : The total points obtained are displayed to users. Share on Facebook : A Facebook post is generated.

User-Generated 52

User-Generated Digital Marketing Education SEO 52

Rock Content

FEBRUARY 16, 2024

Google Forms is an application for creating and managing forms, officially introduced in 2012. Its platform is online ( SaaS ) and free to all Google users. Allow respondents to see scores : The total points obtained are displayed to users. Share on Facebook : A Facebook post is generated.

User-Generated 52

User-Generated Digital Marketing Education SEO 52

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. The company was launched in 1999 with the goal of boosting lead generation.

CRM 145

CRM Price User-Generated Marketing 145