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2013

Advertising

Management

SEO

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This day in search marketing history: March 18

Search Engine Land

MARCH 17, 2023

Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate 2014: Advertisers were able to start including multiple versions of keywords through Bing Ads Editor and the Bing Ads Upload API. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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This day in search marketing history: February 25

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility 2013: A look at what happened to some Panda’s losers.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Do's and Don'ts: How to Pitch Your Press Release to Journalists

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This day in search marketing history: March 25

Search Engine Land

MARCH 24, 2023

on SEO by the Sea. Microsoft Advertising introduces more automation via ad suggestions with auto-apply 2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python. And here’s the patent.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Do's and Don'ts: How to Pitch Your Press Release to Journalists

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This day in search marketing history: March 22

Search Engine Land

MARCH 21, 2023

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more 2022: The new reporting dashboard was aimed at streamlining workflows by making reports easier to customize and access. AdWords now shows ad version history 2018: Advertisers could compare old ad variations in the new AdWords interface.

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This day in search marketing history: March 27

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Bing Adds Search Filter To Sort Results By Time Period 2013: You could limit search results by the past 24 hours, week and month. Yep launched in 2022.)

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This day in search marketing history: January 7

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. StrategiQ launches Spark, an SEO deployment platform. Google working on fixing data in URL parameter tool.

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This day in search marketing history: January 18

Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify. Now I’m Managing Editor of Search Engine Land & SMX. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities.

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This day in search marketing history: February 15

Search Engine Land

FEBRUARY 14, 2023

Google releases ‘How to hire an SEO’ video In 2017, Google added a new 11-minute video about how to hire an SEO to its Do you need an SEO? Google’s Maile Ohye outlined the SEO hiring process in three steps: Conduct a two-way interview with your potential SEO. help document page. Hearst Corp.,

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This day in search marketing history: February 12

Search Engine Land

FEBRUARY 11, 2023

So they asked someone familiar with SEO to look into it. JCPenney said they knew nothing about the links – and subsequently fired their SEO firm. Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies 2016: Google discussed internally if they should add an SEO certification program and decided not to do so.

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This day in search marketing history: February 5

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

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This day in search marketing history: February 6

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Has Google Overtaken Naver In South Korea?

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This day in search marketing history: February 19

Search Engine Land

FEBRUARY 18, 2023

We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.” Read all about it in Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide.

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This day in search marketing history: February 18

Search Engine Land

FEBRUARY 17, 2023

Google brings Display ads to attribution reports as an open beta 2021: Advertisers could see Display ads alongside search and YouTube. Google Ads intros ‘continuous audience sharing’ for manager accounts 2020: The opt-in capability was available in manager account settings.

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This day in search marketing history: January 8

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Machine vs. man: What really matters for SEO success.

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This day in search marketing history: January 31

Search Engine Land

JANUARY 30, 2023

Google provided some use cases for the API: SEO tools and agencies can provide ongoing monitoring for important pages and single page debugging options. Recommendations roll out to Discovery campaigns 2022: Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns.

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This day in search marketing history: January 22

Search Engine Land

JANUARY 21, 2023

Google might remove search in Australia if forced to pay to link to sites 2021: “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle of how the web works,” said Mel Silva, Google Australia’s managing director. Of Search Queries Impacted 2013: A new Panda refresh.

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This day in search marketing history: February 28

Search Engine Land

FEBRUARY 27, 2023

Google’s CTR answer just what you’d expect, and this is why SEOs go bananas 2019: Would Google give us a clear statement that outright said it does not currently use CTR directly in their core search ranking algorithm? Of course not. Study: 11 voice search ranking factors analyzed 2018: 63.6%

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This day in search marketing history: March 26

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. SEOs show mixed results following Google March 2019 core update 2019: The data was not conclusive on any specific tactic or type of site impacted by the algorithm change.

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This day in search marketing history: January 14

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020).

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This day in search marketing history: February 14

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. The Donkey Cutts SEO Game: Avoid Panda & Penguins 2014: The game worked like “Donkey Kong,” but replaced the objects based off of Google ranking signals.

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This day in search marketing history: January 9

Search Engine Land

JANUARY 8, 2023

AdWords Managed Accounts get shared negative lists across accounts. In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts. million advertisers. URL network.

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This day in search marketing history: February 11

Search Engine Land

FEBRUARY 10, 2023

A Google Ads setting allowed advertisers to exclude people of ‘unknown gender’ 2021: Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals. Warner Bros. Is Google Maps what augmented reality has been waiting for?

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This day in search marketing history: January 30

Search Engine Land

JANUARY 29, 2023

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? Google Q4 2013 Earnings Report $16.86 of desktop, 17.3%

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This day in search marketing history: March 4

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Launches AdWords App For Android 2015: This was the first time Google had launched a native app for monitoring and managing AdWords campaigns.

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This day in search marketing history: February 7

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

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This day in search marketing history: February 20

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads.

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This day in search marketing history: January 3

Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. 2011: Android OS achieved a 25.8%

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This day in search marketing history: March 18

Search Engine Land

MARCH 17, 2023

Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate 2014: Advertisers were able to start including multiple versions of keywords through Bing Ads Editor and the Bing Ads Upload API. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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This day in search marketing history: February 26

Search Engine Land

FEBRUARY 25, 2023

AdWords Flexible Conversion Counting Officially Launched, Welcome “Converted Clicks” and “Conversions” 2014: The company officially announced the launch of Flexible Conversion Counting, and advertisers would see new columns in AdWords. increase over 2013. Number Crunchers: Who Lost In Google’s Panda Algorithm Change?

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This day in search marketing history: March 21

Search Engine Land

MARCH 20, 2023

All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working. Google apologized for the “oversight” a day later.

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This day in search marketing history: March 5

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

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This day in search marketing history: January 2

Search Engine Land

JANUARY 1, 2023

Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. 2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads. 2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and traffic app. 2007-2013).

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This day in search marketing history: March 6

Search Engine Land

MARCH 5, 2023

How SEOs should (and shouldn’t) use it 2019: A conversation with Moz’s Russ Jones about what had changed. Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers 2018: It would now be able to manage customers’ physical and digital presence. Moz on Domain Authority 2.0: At least their toolbars.

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This day in search marketing history: February 4

Search Engine Land

FEBRUARY 3, 2023

.” There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online advertising. Meanwhile, was Yahoo considering an alliance with Google? And what about post-acquisition “integration” issues?

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This day in search marketing history: January 10

Search Engine Land

JANUARY 9, 2023

2022: It let advertisers review and delete policy-violating ads across accounts. 2020: Advertisers could group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy. Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta. Also on this day.

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This day in search marketing history: March 15

Search Engine Land

MARCH 14, 2023

Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping. WSJ Says Big Google Search Changes Coming? Reality Check Time! A tax or levy on Google.

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This day in search marketing history: January 16

Search Engine Land

JANUARY 15, 2023

Bing Ads launches page feeds for easier Dynamic Search Ads management. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. Local SEOs Sound Off On Google+ Local Hijackings. Users had to be logged into Chrome.

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This day in search marketing history: January 25

Search Engine Land

JANUARY 24, 2023

Google’s alternative to third-party cookies open for advertiser testing in Q2 2021 2021: And FLoC would die a year later. Google My Business revamps photo management for Google Maps listings 2018: Google wanted to make it easier for business owners to manage their photos within Google My Business.

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This day in search marketing history: January 24

Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.

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This day in search marketing history: March 12

Search Engine Land

MARCH 11, 2023

DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ 2019: Gabriel Weinberg also believed that privacy legislation could make the internet more competitive. and was small with about 30 advertisers participating and banners showing on about 5% of search queries. How Much Is ‘Local Search’ Really Worth?

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This day in search marketing history: January 11

Search Engine Land

JANUARY 10, 2023

Microsoft Advertising Shopping campaigns reporting enhancements. 2021: Numerous advertisers had paused their social media campaigns over the events at the Capitol. 2013: Overall query volume appeared to be declining as mobile devices cannibalized traffic. Google Eases Management of Negative Keywords, Changes AdWords Display.

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This day in search marketing history: February 21

Search Engine Land

FEBRUARY 20, 2023

AdWords Enhanced Campaigns: New Bidding Tools Announced 2013: Google AdWords began providing more specifics about the new bidding tools and mobile bid settings for enhanced campaigns. New: Bing Sitemap Plugin Helps Webmasters Create XML Sitemap Files 2013: A new feature helped webmasters create two types of XML Sitemaps.

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This day in search marketing history: January 23

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. So the acquisition seemed quite logical from both perspectives.

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This day in search marketing history: January 4

Search Engine Land

JANUARY 3, 2023

24, 2013, Google confirmed it was looking into an “affiliate” program Rap Genius created in order to get unnatural links pointing to their website. Video: Anthony Church on conversion tracking & SEO. 2013: Izik was designed to deliver a tablet-friendly search experience. 2013: Deep Dive Into Bing Webmaster Tools With Sr.

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